FASHION - BRAND VIEW
Fossil Smartwatches for Women
FASHION - BRAND VIEW
by Meryem Aksoy
Fossil is not a smart devices brand, it's a fashion watch brand. This affects their perspective on the design of smartwatches, and more stylish products are emerging. Founded in 1984 by Tom Kartsotis, Fossil had adopted the philosophy of importing fashion watches from the Far East and launching them at affordable prices. The brand's identity was also retro style fashion watches. Fossil style watches were highly appreciated, and the brand soon became a well-known brand worldwide.
As of the beginning of the 1990s, the brand, which started to produce leather goods with the Fossil brand in addition to fashion watches, decided to offer products in different segments. Fossil, which acquired the renowned Swiss watch brand Zodiac Watches in 2001, stepped into the world of luxury Swiss Watch and then continued its expansion in this area. The brand, which opened a design studio in the city of Biel in Switzerland, also acquired Skagen Designs, Ltd., one of the most recognized representatives of the Danish design approach. Fossil started to launch its high-end watches as the "Fossil Swiss" line.
Considering the technological advances and the requirements of the age, Fossil bought Misfit in 2015 to keep up with these advances and started to embed the technology of the future in the retro style Fossil watches. Fossil became one of the most important players in the smartwatches market, thanks to its wide distribution network and brand awareness support.
Fossil, which competes with smartwatches launched by technology companies, makes a difference with the introduction of smartwatch technology in classic watch form. We have brought together some of the most stylish Fossil smartwatches for women that add a different dimension to the smartwatch competition, and we have listed them. It is possible to find very stylish and functional watches in the Fossil smartwatch collection for those who want to use smartwatch but do not want to give up the classic watch form.