Beer continues to be the most consumed alcoholic beverage in the world, but the balances within it are constantly changing. Craft beer makers are increasing their market share day by day in the beer industry dominated by top beer brands.
Wednesday, March 18, 2020
updated by Mehmet Kaplan
Top Beer Brands
Whether at home, in a bar or a stadium, the most preferred alcoholic beverage is beer. This creates a huge demand, and the big breweries dominate the market. However, of course, as in all areas, there are changes in the world of beer. Now, some of the consumers are turning their direction from top beer brands to the craft beer brands, while others prefer to distill their beers according to their own taste. But of course, these changing habits are far from being able to influence the positions of top beer brands.
The taste offered by each beer brand is different, and this creates a stable sector where the taste buds direct consumers to the same top beer brand. This leads to solid branding in the market of a liquid product and brings a structure that requires a lot of effort in order to increase the market share of a brand.
However, the perception that the best-selling beer brand has the best beer taste is also not certain. Every giant beer brewery can say that it has the best taste for its drinker, or why millions of people would prefer that brand? This makes it mandatory for large companies to create different brands for different target audiences with different tastes, which, as always, gives the consumer the choice of more alternatives.
There are not many top beer brands that have the power to survive in international markets, so we see that top beer brands come from certain countries, such as America, Germany, the Netherlands, Mexico, Belgium, and Australia. In terms of total sales, the strengths of Chinese brands cannot be ignored, but their presence in the international market is not equally impressive.
We took a look at beer brands that have a reputation and presence in international markets and brought together and listed some of the top beer brands. At the end of the process, it became a list of brands of giant brewers rather than boutique brands. It once again demonstrates the importance of production, distribution and retail network, and marketing for beer branding.
Beer brands have their own taste and aroma, and this is the result of the brewing process they have kept secret for years. Heineken is also one of the top beer brands and has kept its secret for more than 150 years. Founded in 1864 in Amsterdam by Gerard Adriaan Heineken, Heineken produces more than 250 varieties in 165 breweries that located in more than 70 countries around the world. These beers include beers shipped to all countries in the global network, as well as local beers for sale in certain regions.
The key to the taste of Heineken beers is the yeast "Heineken A-yeast," was developed by H. Elion, a student of the famous chemist Louis Pasteur, in 1886 and is still in use. After the first world war, Heineken focused on exporting. Heineken gained a significant share in the US market as the first beer brand to reach the port of New York three days after the prohibition ended in the United States. With its analytical marketing techniques, Heineken has become one of the best known and appreciated beer brands in the world. Heineken is one of the most preferred beer brands in the world.
Origin : United States
Adolphus Busch, the founder of Budweiser, came to America from Germany in 1857 to realize his dreams. Adolphus Busch, who settled in St. Louis, where a large German population was, began working for a brewing supply company. He met Eberhard Anheuser and co-founded the Anheuser-Busch Brewing Association, which would later become one of the leading companies in the industry.
As the competition of beer brands in St. Louis is at a very high level, Adolphus Busch has targeted less competitive markets outside St Louis and developed pasteurization, primarily extending the shelf life of bottled beer. Before the pasteurization of milk in the United States, Adolphus Busch pasteurized the beer and shaped the future of the industry. Adolphus Busch established its own refrigerated rail cars company and managed to transport its beers all over the country.
Adolphus Busch introduced Budweiser in 1876. As of that day, Budweiser, the crisp lager, which has a refreshing effect on hot summer days, replaced the heavy dark ales that Americans prefer most. And since then, Budweiser is considered one of the top beer brands.
Origin : Ireland
Brewery legend Arthur Guinness was born in 1725 and founded his first ale brewery in 1752 in St James's Gate, Dublin, Ireland. In 1759, he laid the foundations for Guinness by leasing an unused brewery. And that's how one of the best beer brands in the world was born. Ten years later, Guinness made its first export and began an adventure that spans the borders of Ireland. In 1817, Guinness began exporting to the other coast of the Atlantic.
Guinness's ales have been greatly appreciated, and the company has continued to grow. In the early 1900s, the brand dominated 10% of the UK brewery market and became the seventh-largest company in the world in the 1930s. This growth forced the company's headquarters to move to London in 1932.
One of the top beer brands, Guinness, was merged with Grand Metropolitan in 1997 to form Diageo. With the establishment of Diageo and its aggressive acquiring policy, the growth trend has accelerated, and it has become one of the world's largest multinational alcoholic beverage companies. Guinness has become one of the most admired and preferred beer brands for 260 years with its unique taste.
Origin : Mexico
Corona is Mexico's most famous beer brand worldwide. Produced by Cerveceria Modelo, founded in 1922, Corona is highly acclaimed for its unique taste in more than 150 countries around the world.
Corona was brewed for the first time in 1925 and packaged and launched in 1926. Unlike most other beer brands, it is filled into clear glass bottles and distributed to the world in this way. One of the top beer brands, Corona, which has been preserving its yeast for nearly a hundred years, has become the most popular imported beer brand in the US market. It is said that each beer contains the taste of the land from which it is produced, and perhaps what makes Corona such a popular beer is its Mexican origin.
Corona is a brand that likes to use aggressive marketing and promotional methods and has reached a wide audience with sponsorships in different sports. It is possible to see the Corona brand especially in boxing rings. In Mexico, Corona sponsors many organizations, teams, and athletes in boxing, NASCAR, football, and tennis. Considering that watching sporting games is synonymous with drinking beer, one of the secrets of Corona's success may be sponsorships.
Origin : Scotland
Skol, one of the most recognized beer brands of today, was first produced in 1958 by Ind Coope breweries in Alloa, Central Scotland. With the joint venture of well-known companies such as Allied Breweries, Labatt, Pripps-Bryggerierna, and Unibra, Skol International was established in 1964, and the marketing activities of the Skol brand were accelerated with the goal of becoming a global brand.
Oranjeboom Brewer has produced Skol throughout the 1970s, but the desired success has not been achieved. Following the merger of Allied Breweries and Carlsberg, its production in Alloa was moved to Tetley's Brewery's facilities in Leeds. Skol is currently producing in different countries of the world.
Skol, one of the top beer brands, is one of the most popular brands in Brazil. And even though there wasn't any Brazilian connection in the process of its establishment, it has become famous throughout the world as a Brazilian brand. Although Skol did not maintain its popularity in Scotland, it has become one of the most admired beer brands worldwide, and has managed to be one of the most preferred beer brands in many African and South American countries, especially Brazil, Congo, and Rwanda.