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LIFESTYLE - EDITORIAL

Top Smartphone Brands

There is an endless competition among the top smartphone brands. In this competition, some brands are getting stronger, and some brands are losing their popularity.

Saturday, November 2, 2019
 updated by Mehmet Kaplan
Top Smartphone Brands

Top Smartphone Brands

I guess no one ever thought that smartphones would become such inseparable parts of our lives. Now we open the door of our house by smartphone, we use it to start our car, we ask it where to go, we take photos with it, and well, sometimes we use it as a phone. But smartphones weren't like that throughout their first years on the market, and we've become more and more connected to them by the time. Smartphone manufacturers have developed advanced smartphones to strengthen this bond; also software developers unveiled the capabilities of smartphones.

Competition is always good for consumers, and competition among the top smartphone brands also leads to the development of more advanced phones. Many of the world-famous brands that dominated the market before the smartphone era could not keep up with this innovation and were left behind. Although they tried to recover later, the grandeur of these brands never be the same as before. In the first period of the smartphone era, brand new brands appeared in this field and took control. As new players join the smartphone industry, where there has been a dual competition for a certain period, everything has changed, and faster progress has begun. Now there is a full competition market has been formed where different brands have a say, and they launch innovations one by one.

When we look at the top smartphone brands, it is possible to see that Asian origin brands are more intense. This can be seen as a reflection of the self-confidence and power of being a leader in technological product production. In fact, the strength of these new brands has exceeded the economic framework and has become a trend-setting factor in terms of politics. This shows that the struggle between the top smartphone brands is, in fact, a greater competition than it seems.

Every new report about the top smartphone brands makes visible changes in market shares. Smartphone brands which want to increase their sales figures determine more aggressive marketing strategies, while those who are already in good positions are making longer-term plans and taking a more defensive approach and aiming to provide the highest level of satisfaction to its users.

The smartphone market, which is the biggest arena of today, has no place for weak players, so it is the scene of the war of giants. We took a look at the most preferred smartphone brands in the market and selected some of the top brands and listed them for you. We decide to the brand of the smartphone that we carry in our pocket and bag, and as a result, we determine which smartphone brand will be successful in this struggle.

Table of Contents
Top Smartphone Brands
Top Smartphone Brands
1
Samsung
Samsung
Headquarters: Seoul, South Korea
Samsung was founded in 1938 by Lee Byung-chul. Established as a trading company, Samsung has expanded its operations over the years and has been active in the textiles, insurance, and retail sectors in its early years. The expansion of the electronics, construction, and shipbuilding sectors in the 1960s and 70s brought the company back to its current form. Samsung, South Korea's largest business conglomerate, made a breakthrough in the electronics industry, especially in mobile phones in the 1990s, and quickly became a world leader. Leaving victorious in the struggle with Nokia in terms of mobile phones, Samsung has reaped the fruits of its battle with Apple for leadership in the smartphone market and became the leading brand. Instead of Apple's flagship product marketing strategy, Samsung has chosen to develop a variety of smartphones with different features and prices, thus creating a range of smartphones that appeal to a wider audience. Samsung's main competitor is no longer Apple, but as of 2019, its biggest competitor is Huawei, which is moving faster with a strategy similar to Samsung's product development and marketing strategy.
2
Apple
Apple
Headquarters: Cupertino, CA
3
Huawei
Huawei
Headquarters: Shenzhen, China
4
Xiaomi
Xiaomi
Headquarters: Haidian District, Beijing, China
5
Meizu
Meizu
Headquarters: Zhuhai, China
6
Nokia
Nokia
Headquarters: Espoo, Finland
7
LG
LG
Headquarters: Seoul, South Korea
8
Oppo
Oppo
Headquarters: Dongguan, Guangdong, China
9
Vivo
Vivo
Headquarters: Dongguan, Guangdong, China
10
Lenovo
Lenovo
Headquarters: Beijing, China