Top Luxury Watch Brands

Born in Bourges in 1768, Louis Moinet is considered as one of the most influential figures in the history of watchmaking. Louis Moinet, who was interested in horology and art in his youth. At the age of 20, Louis Moinet moved to Rome to study architecture, sculpture, and painting. After staying there for five years, he returned to Paris and joined the Louvre as Professor at the Academy of Fine Arts.

In 1811, Louis Moinet met the master of the masters, Abraham-Louis Breguet, and began to work closely. During his time in Switzerland, he met master watchmakers such as Jacques-Frédéric Houriet. And in 1816, Louis Moinet produced "compteur de tierces," considered as the world's first chronograph, and led to a whole new era in the world of watchmaking.

Louis Moinet, who was appointed the President of the Chronometry Society of Paris after his inventions, became the person who changed the standards of watchmaking. Master watchmaker Louis Moinet has designed unique watches for some of the most famous people in the world, such as Napoleon Bonaparte, King George IV, Tsar Alexander, Thomas Jefferson, Ernest Augustus, and James Monroe. Many of these clocks are still on display in museums or their original locations. In those years, every watch was a luxury, but watches created by Louis Moinet's knowledge and design approach, they were like the definition of luxury.

Louis Moinet wanted to pass on his knowledge to the next generations. For 20 years he wrote all of them, and in 1848 published his two-volume book, Le Traité d'Horlogerie, which became one of the primary reference sources for watchmaking. Louis Moinet passed away in 1853, after an inspirational life.

Exactly 155 years after Louis Moinet's death, entrepreneur Jean-Marie Schaller revitalized his legacy and founded "Les Ateliers Louis Moinet" in Saint-Blaise, Switzerland.

Jean-Marie Schaller, CEO and creative director of Louis Moinet, set out to create a brand that will keep the traditions of the master alive and created a brand philosophy that produces unique or limited edition luxury watches only. Jean-Marie Schaller, who pays utmost attention to the use of unusual materials in his designs, makes each watch special. Each watch, bearing the Louis Moinet brand, is made of different materials, ranging from a dinosaur bone to a meteor piece. Jean-Marie Schaller, with its distinctive approach, proved that in order to become a luxury watch brand, it is not necessary to produce luxury watches for hundreds of years.

Louis Moinet is one of the first brands to come to mind when it comes to luxury watches. The fact that each watch is unique or limited edition and that each differs as a texture due to the different materials used is the most fundamental feature that makes the brand one of the most luxurious watch brands. Although its history does not go back to that of other famous watch brands, the brand bearing the name of Louis Moinet, world-famous watchmaker and inventor of the chronograph, took its place among the top luxury watch brands.

Audemars Piguet was founded in 1875 by Jules Louis Audemars and Edward Auguste Piguet. Audemars Piguet, a joint work of the Audemars and Piguet families, is a luxury mechanical watch manufacturer headquartered in Le Brassus, Vallée de Joux, Switzerland and has been a family-owned business since its inception.

Jules Louis Audemars and Edward Auguste Piguet, who had known each other since childhood, were not in close contact until their early twenties. Both Jules Louis Audemars and Edward Auguste Piguet had experience in watchmaking. In 1875, they took their first steps for Audemars Piguet and established a joint business. They officially founded the company in 1881 with the name Audemars Piguet & Cie in Le Brassus, Switzerland.

Audemars, who previously produced complex watch movements, was responsible for the brand's production and technical issues, while Piguet was interested in sales and marketing. The harmony between these two friends has been present for more than 140 years, among generations that preserve and uphold their legacy.

Paul Louis Audemars and Paul Edward Piguet led the family business as the second-generation. As the third-generation, Jacques Louis Audemars and Paulette Piguet managed Audemars Piguet, one of the top luxury watch brands.

The fourth-generation administrators are both members of the Audemars family; Jasmine Audemars and Olivier Frank Edward Audemars. Thanks to this tradition that has been carried out for generations, Audemars Piguet is the oldest watch brand that still belongs to the founding family.

Audemars Piguet, headquartered in Le Brassus, Switzerland, has undersigned many firsts that have played an essential role in the development of the watchmaking industry. One of the top luxury watch brands, Audemars Piguet, created the world's first minute-repeating movement for wristwatches in 1892.

Skeleton watch, which is one of the most basic styles of the collections of top luxury watch brands, carries the signature of Audemars Piguet. In 1934 Audemars Piguet launched the first skeleton watch. Twelve years after launching the Skeleton watch, they produced the thinnest watch in the world where they used the innovative 1.64-mm thick movement.

When the calendars showed in 1972, they launched the Royal Oak series, which made Audemars Piguet one of the most popular luxury watch brands. The Royal Oak is considered the most popular watch that Audemars Piguet currently produces. We are very familiar with seeing The Royal Oak, which is the choice of celebrities, in the wrists of Hollywood stars, singers, and athletes participating in elite events.

Designed by Gérald Genta, the model was first launched at 1972 Baselworld. Inspired by traditional diving helmet design, the Royal Oak is considered the world's first luxury sport watch.

As the world's first luxury sport watch brand, Audemars Piguet has been collaborating with many famous and successful athletes. Serena Williams, Stanislas Wawrinka, Wesley Bryan, and Darren Clark are some of these famous athletes.

In 1986, the luxury watch brand Audemars Piguet designed the ultra-thin automatic tourbillon wristwatch, which was only 5.3 mm thick.

Always working to move its watches one step further, the brand is one of the pioneers in the watchmaking industry. Audemars Piguet closely follows innovations outside the industry and apply different trends to its watches. The Royal Oak Carbon Concept watch developed in 2008 is proof of this. They also developed the world's first carbon case and carbon movement watch as part of its most popular series, the Royal Oak.

Audemars Piguet has been creating unique luxury watches since 1875. Audemars Piguet has succeeded in continuing this tradition as a family-owned business and has introduced many innovations to the watch industry. With its traditions and innovative approach, Audemars Piguet has always maintained its place among the top luxury watch brands.

Vacheron Constantin is the oldest watch manufacturer which has never stopped production during its history. Continuing such a difficult and challenging process for more than 260 years is enough to be among the top luxury watch brands. But Vacheron Constantin is considered to be one of the top luxury watch brands, not only because it has been producing watches for a very long time, but also because it has been producing watches that are among the highest quality watches in the world.

On September 17, 1755, the contract signed between Jean-Marc Vacheron and his first apprentice Esaïe Jean François Hetier, now in the Geneva city archives, is considered the birth certificate of Vacheron Constantin. In 1755, 24-year-old master watchmaker Jean-Marc Vacheron produced his first silver pocket watch, which was stamped with his name.

Abraham Vacheron, who took over the management of the company from his father in 1785, provided the continuity of the Vacheron Constantin brand during the challenging period of the French revolution. Abraham Vacheron, who ensured the success of the business he inherited from his father, also believed that it would be a good decision to hand over this task to his son Jacques Barthélémi Vacheron, and began to transfer the Vacheron Constantin tradition from generation to generation.

In 1787, Jacques Barthélémi Vacheron began to lead the family business, one of the top luxury watch brands. With Jacques Barthélémi Vacheron, the brand focused on producing much more complicated timepieces and made its first exports to France and Italy. Prince Charles-Albert of Carignano was among those who preferred the Vacheron Constantin watches, which became the choice of many famous and nobles.

Jacques Barthélémi Vacheron was one of the family members who set the vision for the future of the brand. In 1790 the first complicated movement known was produced by Vacheron at its Geneva workshop. This complicated movement was like a symbol of privilege with engraved dials showing the days and the dates as well as hours and minutes.

Jacques Barthélémi Vacheron met François Constantin, who had the same vision and interest in complicated timepieces. In 1819, The common passions gave birth to the partnership, and the Vacheron family name completed with Constantin and a new brand was born, Vacheron et Constantin.

Vacheron Constantin's reputation had gone beyond the ocean, and demands were coming. Vacheron Constantin watches were being taken by Caen, France to the United States since 1811, but Jacques Barthélémi Vacheron wanted to dominate the process completely, and in 1932 Vacheron Constantin opened its first sales office in the United States in New York.

In 1869 Vacheron Constantin introduced its pocket-chronometer. In 1872, Vacheron Constantin competed with other top luxury watch brands in the world's first chronometry competitions at the Geneva Observatory. And, Vacheron Constantin managed to take first place and marked to the era of scientific watchmaking.

In 1875, Vacheron Constantin moved to its new headquarters in the center of the city, designed by Jacques-Elysée Goss, the architect of the Geneva's Grand Théâtre opera house. Which was including a modern manufacturing facility, this building is still home to the Vacheron Constantin boutique and the Heritage Department.

In 1884, Vacheron Constantin introduced the double-faced pocket-watch. It contained features that were considered to be almost the highest point of the concept of complicated watchmaking. On the one side, it showed the hour and minute, on the other side it showed the date, taking into account both the different lengths of the months and the leap years.

Vacheron Constantin, one of the top luxury watch brands in the world, was one of the world leaders in series-produced wristwatches, as in many different subjects. The brand's wristwatch produced for women in 1889 is one of the first series-produced wristwatches in the world. Vacheron Constantin created one of the most innovative ideas against pocket watches, which did not have many competitors at that time.

In 1901, Vacheron Constantin received the Hallmark of Geneva certification. The Hallmark of Geneva is proof that the watchmaker produced quality watches in Geneva, and this certificate is still accepted. Vacheron Constantin is the oldest watch manufacturer with this certificate.

Vacheron Constantin opened its first boutique in 1906. In 1912, the brand wanted to go beyond the classic round-shaped watches and designed the tonneau case watch in avant-garde style. The model was admired from the very first moment it was launched and became part of Vacheron Constantin's brand identity.

Vacheron Constantin, which produced pocket watches with the stainless silver case for the American Expeditionary Force between 1918 and 1920, launched one of its signature wristwatches for the American market in 1921. Inspired by adventurism and a sense of being different, this wristwatch reveals the vicious side of Vacheron Constantin.

Vacheron Constantin, one of the best watch brands in the world, worked for five years to make a single watch. And in 1946, one of the most complicated watches of the brand was completed. The unique 820-piece watch was presented to King Farouk as a gift by the Geneva authorities.

After the war, the brand continued to develop brand new watches, and the Aronde wristwatch was one of them. In 1955, Vacheron Constantin, one of the top luxury watch brands in the world, produced the thinnest hand wounded movement ever produced, with a thickness of just 1.64 mm.

In 1957 the brand began to produce classic style watches, clean lines and timeless design. These super-slim movement wristwatches are the signature of Vacheron Constantin. The 1968 self-winding wristwatch with a square shape and a 2.45 mm thickness is a result of the Vacheron Constantin expertise of this design line.

The 222 model, embodied in the concepts of travel, adventure, and outdoors, is one of the wristwatches that marked the 1970s and is one of the pioneers of the Overseas collection. The brand, which never stops producing timepieces in different designs, has enabled many limits to be exceeded not only by design but also by its work on watch movements.

Vacheron Constantin moved to its modern headquarters in 2004, designed by Bernard Tschumi. The dazzling building is an indication of the brand's sense of innovation and design. After moving to the new headquarters in 2005, the company celebrated its 250th anniversary.

Throughout the 2000s, Vacheron Constantin made many innovations using the advantages of technology. The Kallania, designed in 2009 and has 186 emerald-cut diamonds weighing 170 carats, is one of these masterpieces. In addition to innovations, Vacheron Constantin reinterpreted some of the models it had designed a century ago with today's technology and released them as respect.

Vacheron Constantin has been producing high-quality watches for more than 260 years and has been honored to celebrate the anniversary of its many different models and entrances. Celebrating the 100th anniversary of the avant-garde spirit of the tonneau in 2012, Vacheron Constantin celebrated its 260th anniversary in 2015.

In 2013, Vacheron Constantin moved to the new manufacturing facility in the heart of Vallée de Joux and still continues to create unique models and timepieces in a state of the art facility. Designed to commemorate the 260th anniversary of the brand, Reference 57260 is described by Vacheron Constantin as the most complicated watch ever made. Reference 57260, the result of eight years of labor by the brand's three master watchmakers, represents Vacheron Constantin's 260-year history.

Since 1839, Patek Philippe has been continuing the tradition of Genevan watchmaking without interruption. Geneva-based Patek Philippe, founded by Antoine Norbert de Patek, François Czapek and Adrien Philippe, is one of the oldest independent manufacturers. With its deep history and complicated mechanical watches, Patek Philippe is one of the most luxurious watch brands in the world.

Patek Philippe, which has its own research and development department, produces all the movement and external components in its own workshop. Patek Philippe manufactures, finishes, and assembles each of the parts used in his watches in-house. And with the advantage of making every movement and case in-house, Patek Philippe has been maintaining and repairing all the watches it has launched since 1839. Every step from the first drawing to the assembly is done by expert engineers and craftsmen and every timepiece from the most basic to the most advanced model has been manufacturing with the same care. This is one of Patek Philippe's principles.

Patek, Czapek & Cie was founded in 1839 by Antoine Norbert de Patek and François Czapek and started to produce pocket watches. In 1944, Jean Adrien Philippe, the future partner of Antoine Norbert de Patek, invented the keyless winding mechanism and won the medal at the Industrial Exposition in Paris. The disagreement between Antoine Norbert de Patek and François Czapek led them to part ways in 1945, and both continued their watchmaking business with their new partners. Patek & Cie was founded in 1945 by Antoine Norbert de Patek and Jean Adrien Philippe, and in 1951, the business name became Patek, Philippe & Cie. And at the same year, during the Great Exhibition in London, Queen Victoria of Britain acquired a Patek, Philippe & Cie watch, which shaped the brand's future position. This made Patek, Philippe & Cie a luxury watch brand that was the choice of wealthy people and the noble.

Following the success of the patented keyless winding and hand-setting system in 1845, Antoine Norbert de Patek and Jean Adrien Philippe pursued innovations and became two of the watchmakers who led horology. One of the top luxury watch brands, Patek Philippe created the first Swiss wristwatch in 1968, and the Countess Koscowicz of Hungary became the owner of this unique watch.

Antoine Norbert de Patek passed away in 1877 and was replaced by Joseph Antoine Bénassy-Philippe, son-in-law of his partner Adrien Philippe. After Adrien Philippe's death in 1894, his youngest son, Joseph Emile Philippe, succeeded him and the age of the two masters was over.

Luxury watch brand Patek Philippe, which patented the perpetual calendar mechanism in 1889, patented the first double chronograph in 1902. Patek Philippe became a joint-stock company in 1901. The years of war and the great depression caused the company to have a hard time. Although there were significant developments in 1915 when Albert Einstein ordered a gold pocket watch, hard times awaited the whole world. As one of the top luxury watch brands, Patek Philippe produced its first split-seconds chronograph wristwatch in 1923 and launched its first wristwatch with a perpetual calendar in 1925. Patek Philippe, which continued to develop innovations even during these difficult times, was always followed by the brothers Jean and Charles Henri Stern. In 1932, the Swiss Stern family, the current owner of the company, acquired Patek Philippe, where they had been a business partner and dial supplier.

The first Calatrava was launched in 1932 after the Stern family bought Patek Philippe. In 1933, the super complication pocket watch "Graves" was created, designed for Henry Graves Jr. And in 1941 as a big step for the brand, the regular production of perpetual calendar wristwatches began. Patek Philippe, a luxury watch brand that has a special place in the watch industry with its innovations, made the first all-electronic clock in 1956 and patented the time-zone watches in 1959.

Patek Philippe once again proved its expertise in watchmaking in 1962, and Patek Philippe tourbillon movement took over the world timekeeping precision record, still unbroken, at the Geneva Observatory. Patek Philippe, a luxury watch brand that made innovations in the field of design after unprecedented successes in watch mechanisms, launched the signature design Golden Ellipse in 1968. This design was followed by the first Nautilus sports watch in 1976.

To honor the 150th anniversary of its founding, one of the top luxury watch brands, Patek Philippe designed the Caliber 89, which has the highest number of complications (33) in a portable timepiece. Introducing the Gondolo collection in 1993, Patek Philippe moved to a new production facility in 1996 in Plan-les-Ouates, Geneva.

Patek Philippe designed Star Caliber 2000 to celebrate the Millenium. In the 2000s, this luxury watch brand did not lose its speed and in 2001, the most complicated Patek Philippe timepiece ever produced, Sky Moon Tourbillon'u released. In 2006, Patek Philippe introduced the silicon-based Spiromax balance spring, demonstrating the enormous impact of technological advances on watchmaking. This was followed by the launch of the Pulsomax silicon-based escapement in 2008. Patek Philippe launched Calatrava Pilot Travel Time in 2015, Patek Philippe Grandmaster Chime and World Time Chronographs in 2016, Aquanaut Travel Time in 2017, and World Time Minute Repeater and The Twenty ~ 4 Automatic in 2018.

Patek Philippe, one of the most famous and well-established luxury watch brands in the world, has always been a preferred brand for the members of the Royal family members such as Queen Victoria and Queen Elizabeth II, scientists such as Marie Curie and Albert Einstein, presidents such as John F. Kennedy, George H.W. Bush and Nelson Mandela, artists such as Pablo Picasso, Pyotr Tchaikovsky and Leo Tolstoy, celebrities such as Elizabeth Taylor and Eric Clapton. Patek Philippe has always kept its place among the top luxury watch brands, even during difficult times.

A. Lange & Söhne, founded in 1845 by Ferdinand Adolph Lange in Glashütte, Germany, is a manufacturer of luxury and prestige watches. Despite the discontinuation of its existence between 1948 - 1990, the magnificent history of the brand allowed it to emerge from the ashes at the end of the 1900s. This was made possible by the fact that Ferdinand Adolph Lange had the necessary knowledge before establishing his own watch brand.

Ferdinand Adolph Lange was born on February 25, 1815, in Dresden. In 1829 Ferdinand A. Lange began studying at the Technische Bildungsanstalt (technical education institute) of Dresden and became a student of the famous watchmaker master Johann Christian Friedrich Gutkaes. After completing his apprenticeship, he continued to work with Johann Christian Friedrich Gutkaes for two years. During his journey, started in 1837, to see different cultures and traditions of watchmaking, he met and even worked with some of the watchmakers in France, England, and Switzerland.

A passion for watchmaking in Saxony, Ferdinand Adolph Lange returned to Germany and launched his own watch production facility in Glashütte. On December 7, 1845, he founded A. Lange & Cie and set out with a team of apprentices who specialize in their fields. Ferdinand A. Lange not only wants to build a watch production facility but also wants to make Glashütte a watch production center. Ferdinand Adolph Lange's vision and modesty have carried A. Lange & Söhne to success. It supported the opening of their own businesses by apprentices specializing in their own fields, which led to the creation of suppliers established by experts and made Glashütte a more economically viable region.

Ferdinand Adolph Lange, who was appreciated by the public for his contributions to the region, was the mayor of Glashütte for 18 years. In 1868, with his son Richard Lange joining the company, the brand took its current name and became A. Lange & Söhne. Visionary watchmaker Ferdinand Adolph Lange passed away in 1875 and two of his seven children, Emil and Richard Lange, took over the company and continued to grow the brand successfully. Emil took care of the business part of the process, and Richard, like his father, took care of the technical part of the process. By using patented technologies developed by Ferdinand Adolph Lange, they have achieved great success and received important prizes with their watches. They were even commissioned by German Emperor Wilhelm II in 1898 to make a pocket watch to be presented to Sultan Abdul Hamid II. Their unique watch is still on display in the Topkapi Museum.

In the early 1900s, watch designs changed, and demand increased. This led to greater dominance of the machine-made watches, reducing the market share of handmade luxury watches such as A. Lange & Söhne. The start of the first world war also led to a sharp drop in demand. The fact that watch movement from Switzerland could not be obtained has enabled German manufacturers to establish their own watchmakers' associations. The period of economic instability continued between the two world wars and peaked with the outbreak of the Second World War. A. Lange & Söhne has been one of the five brands to produce watches for the Luftwaffe and has survived throughout the war years. However, during the last period of the war, all the production facilities of A. Lange & Söhne were destroyed due to Soviet airstrikes. All of the watch factories in Glashütte were nationalized in 1948 and one of the top luxury watch brands in the world, A. Lange & Söhne, was shut down and forgotten among the dusty pages of history.

When the sheets on the calendars showed December 7, 1990, Walter Lange and Günter Blümlein took a very important step for the watchmaking industry and founded Lange Uhren GmbH. With the new formation, they re-registered A. Lange & Söhne, founded by Walter's great-grandfather, Ferdinand Adolph Lange, 145 years ago. One of the top luxury watch brands is back in operation after a 42-year hiatus.

Four years after the re-establishment of A. Lange & Söhne, the first collection was launched. The collection of LANGE 1, the SAXONIA, the ARKADE, and the TOURBILLON has made a huge impact on the watch world. One of the top luxury watch brands, A. Lange & Söhne, started production again and presented the models that reflect their identity to consumers. In 2001, Walter Lange and Günter Blümlein bought the building, the former residence and manufactory building of the Lange family, and continued the Lange tradition in Glashütte, making it the headquarters of A. Lange & Söhne.

In 2003, A. Lange & Söhne achieved a development that few manufacturers in the world could achieve and began to produce its own balance springs. A. Lange & Söhne that manufactures all parts of its watches in-house has become one of the top luxury watch brands in the world both in its first period and now.

A. Lange & Söhne opened its first store in Dresden in 2007 and then continued to open new sales points in the world's leading cities. The company has consistently adopted the importance of pursuing innovations. A. Lange & Söhne prefers gold and platinum in the production of its cases and uses German silver instead of brass in the production of parts of its movements, unlike the Swiss watch manufacturers. A. Lange & Söhne manufactures each piece as hand-finishing on all models from the simplest to the most complex watches, and produces watches with a production philosophy that thinks quality should be in all the details of a brand. Known for its complicated watches such as chronographs and perpetual calendars, A. Lange & Söhne has always been one of the most popular watch brands of celebrities and politicians. Representing German engineering in the world of Horology, A. Lange & Söhne continues Walter Lange's "never stand still" motto.

Although Roger Dubuis is a very young brand compared to other luxury watch brands, it has managed to be among the top luxury watch brands with its design philosophy and traditional watchmaking techniques.

Roger Dubuis, founded by Roger Dubuis and Carlos Dias in Geneva, Switzerland in 1995, focuses on the production of luxury men and women watches. Renowned for its expertise in architectural skeletonized movements, Roger Dubuis has developed 33 exclusive in-house mechanical calibers since its inception and has become one of the leading brands in the contemporary skeleton.

Roger Dubuis, one of the top luxury watch brands, developed the first in-house movements in 1999. This first step played a key role in the success of Roger Dubuis, paving the way for the brand to become a serious player in the world of horology. In 2001, Roger Dubuis moved to the magnificent headquarters symbolizing the mechanism and case of the luxury watch. Gathering all research and development and production processes under the same roof, Roger Dubuis achieved another success that was important for the future of the brand in 2003 and produced its first in-house sprung balance.

Roger Dubuis, which launched its iconic collection Excalibur in 2005, has started to live and enjoy the pleasure of being one of the top luxury watch brands. Roger Dubuis introduced the double tourbillon skeleton and minute repeater tourbillons together with the Excalibur collection and has become a brand that brings innovations to the world of horology. Roger Dubuis has succeeded in bringing the skeleton design to a different dimension with the Excalibur collection of luxury and limited edition watches.

Roger Dubuis, which became one of the top luxury watch brands in a very short time, launched the Velvet collection in 2016. Combining contemporary lines with elegance, the Velvet collection balances the masculine structure of the Excalibur collection. The Velvet collection, which consists of colorful luxury watches decorated with precious stones, aimed at presenting watches that radiate glamorous glitters and present them to everyone who falls in love with them.

Roger Dubuis, which stands out in contemporary watchmaking, has succeeded in using carbon fiber as the main material of a luxury watch in the Excalibur Spider Carbon. In addition to the Excalibur and Velvet collections, Roger Dubuis offers innovative and sporting watch collections through partnerships with some of the most recognized companies in the world of motorsport. Built on the Excalibur Spider concept, the Lamborghini Squadra Corse Selection and Pirelli Selection are innovative and stylish watches for motorsport lovers to add to their collections.

Roger Dubuis continues to be one of the top luxury watch brands by maintaining the watchmaking philosophy that the founder established by combining innovation and tradition in a balanced way. Roger Dubuis watches are sold in more than 200 selected retailers around the world.

Maurice Lacroix is a brand representing Swiss watchmaking tradition for more than 40 years with the experience of Desco von Schulthess Company which roots go back to 130 years ago.

Founded in 1889, Desco von Schulthess was a company specializing in the silk trade. Desco von Schulthess, headquartered in Zurich, was the representative of some world-famous Swiss watch brands as of 1946 and enabled them to gain significant market shares, especially in the Far East markets. These successes led Desco von Schulthess to manufacture its own watches, and in 1961 the company acquired an assembly facility in Saignelégier.

After that, Desco von Schulthess began producing private label watches for third parties and creating his own know-how. Desco von Schulthess decided to combine nearly thirty years of watch marketing experience and more than a decade of luxury watch production experience, and founded the Maurice Lacroix brand in 1975.

The production facilities of Maurice Lacroix, which was founded in Saignelégier in the Jura region of Switzerland, were located in the same region and continued to grow there. By acquiring a case manufacturing facility in Saignelégier in 1989, Maurice Lacroix proved that it was establishing a system in which control would be entirely in its possession.

Maurice Lacroix, which launched the Calypso collection in 1990, rose to an assertive position in the high-end Swiss watch market. Maurice Lacroix, one of the top luxury watch brands, showed the dazzling simplicity with Cinq Aiquilles, which was launched in 1992. With this line, also known as Les Mécaniques, the brand has reached a wider audience.

In 1999, Maurice Lacroix introduced the first Calendrier Regrograde and began making the necessary investments to produce its own movement. In 2001, the brand established its first workshop and focused on research and development for its first mechanical caliber. After nearly five years of research and development, in 2006, Maurice Lacroix launched its first in-house manufactured mechanical caliber ML-106.

After nearly thirty years of work, Maurice Lacroix has achieved a distinct position among the best luxury watch brands. The brand, which supports technical progress with design and innovation, launched Masterpiece Square Weel in 2010. This model, which stands out with its difference at first glance, soon became one of the symbols of Maurice Lacroix.

Desco von Schulthess's marketing experience has enabled Maurice Lacroix to be sold in more than 4000 stores in more than 60 countries worldwide. In the process, Maurice Lacroix continued to develop new high-end watch models. In 2013, he launched the Masterpiece Mysterious Second, followed by Masterpiece Gravity a year later.

In 2016, the iconic Calypso model came to life again with AIKON. And in 2018, AIKON Automatic took its place in the Maurice Lacroix collection. Maurice Lacroix, born as a result of a silk trading company's interest in watchmaking, has become one of the top luxury watch brands. While representing the high-end brands such as Audemars Piguet, Heuer, and Jaeger-LeCoultre, Desco von Schulthess, which set out with the idea of ​​a luxury watch brand to compete with them, managed to develop and expand Maurice Lacroix in the best way.

Arnold & Son is one of the oldest watch brands in the world. The founder John Arnold was born in 1736 in Cornwall. His father, watchmaker, and uncle gunsmith, John Arnold, discovered his interest in precision mechanisms at an early age and shaped his career in this passion.

At the age of 19, John Arnold went to the Netherland to develop his watchmaking skills. He returned to England in 1757 after two years of experience. When he arrived two years later, John Arnold was a watchmaker who spoke excellent German. In 1762 he opened his first studio in London's Strand. John Arnold repaired the repeating watch owned by the renowned watch connoisseur William McGuire, which gave him fame and recognition.

Although Arnold & Son's founding date was 1764, the year in which he presents the smallest repeating watch ever made to King George III, there are some watch historians who accepted that the brand's corporate start was 1762. John Arnold's unique watch designed for King George III made him be noticed by wealthy clientele. Arnold & Son, which made its way by making watches for the Kings, has become one of the top luxury watch brands.

John Arnold was one of the most creative watchmakers of his time and made a great contribution to the development of watchmaking. He worked on one of the biggest problems of that period, the problem of determining longitude. The solidarity and competition among the master watchmakers have led to a solution to one of the greatest problems of the explorers. Designed in succession in the late 1760s and 1770s, the watches became a guide that sailors and explorers did not separate. In 1770, John Arnold introduced his first marine chronometer to the Board of Longitude. And he received a grand reward for his invention, which was the first prize for him before many others.

The marine timekeeper, which accuracy has been confirmed by well-known astronomers such as William Wales and William Bayly, accompanied them on the journey of legendary explorers such as James Cook and Captain Furneaux. During the same period, John Arnold designed the precision pocket watch "Arnold No. 1 Invenit et Fecit", a miniature version of the large marine timekeepers.

In 1773, John Arnold made the world's first pocket chronometer. And that same year, Captain Phipps trusted this pocket chronometer in his voyage to the North Pole. In 1778, John Arnold's "No. 36" was the first timepiece in the world to be called a chronometer, after being reviewed at Greenwich and its precision confirmed. John Arnold has received patents for his inventions, such as detent escapement, bimetallic balance, and helical balance spring, and has been awarded numerous prizes for his contributions to the world of watchmaking throughout his life.

John Arnold and Abraham-Louis Breguet were close friends, and the sons of each other were trained as apprentices with the other. John Arnold's son, John Roger Arnold, was the apprentice of both his father and French watchmaker Abraham-Louis Breguet and received detailed training. In 1787, John Arnold and his son John Roger Arnold founded Arnold & Son, the company's current name, and co-managed until John Arnold's death in 1799.

John Arnold's technical intelligence and innovation have enabled this brand to survive more than 250 years after its inception. One of the top luxury watch brands, Arnold & Son, which went through turbulent times and changed hands several times, closed in 1857. But Arnold & Son was re-established in 1995 in La Chaux-de-Fonds, Switzerland, to ensure the legacy of John Arnold. In 2012, Citizen acquired the Arnold & Son brand and enabled the British brand, which contributed to the discovery of new lands and continents, to continue its existence. Arnold & Son is a luxury watch brand that has pioneered technical developments.

Villeret, Switzerland, is known as the place where Blancpain, the oldest watch brand in the world, was founded. Jehan-Jacques Blancpain registered himself as a watchmaker in 1735 and started making watches on the upper floor of his house in Villeret. And this legacy left by Jehan-Jacques Blancpain is considered as one of the top luxury watch brands as the oldest watch brand still in production today.

The watchmaking tradition created by Jehan-Jacques Blancpain was continued by children and grandchildren and the generations after them. In 1815, Jehan-Jacques' grandson Frédéric-Louis Blancpain made the decision that would change the future of the brand. Frédéric-Louis Blancpain, with its future-oriented approach, moved the brand to a production facility that can be serial production using modern production techniques. This made Blancpain the biggest watchmaker of Villeret, and then made it one of the top luxury watch brands in the world.

Frédéric-Louis Blancpain brought major innovation to the modern watchmaking world by replacing the crown-wheel mechanism with a cylinder escapement. The brand, which continues to exist with the watchmaking knowledge and techniques of the Blancpain family, managed to survive in the watchmaking industry, which was in a difficult situation due to the fact that the American manufacturers stepped in and the watch prices dropped, and they established a two-story factory on the River Suze in 1865. Using a different advantage of being on the river bank, Blancpain used the energy produced by water power in production.

Its quality ensured the brand recognition and Blancpain, which specializes in making complicated movements, continued to supply the movement to the famous Swiss luxury watch brands for a long time. Blancpain has achieved many firsts in the world of horology. These are not just technical issues related to watchmaking. In 1932, Frédéric-Emile Blancpain, who was the representative of the seventh generation of the family, died, and Betty Fiechter took over the brand's management. And Betty Fiechter has become the first female CEO in leading luxury watchmakers. For 20 years, Betty Fiechter continued to run the company with her nephew Jean-Jacques Fiechter, and Blancpain continued to exist as one of the top luxury watch brands.

Blancpain, which has produced mechanical movement and watches since the day it was founded, has never interested in quartz watch production. And even Blancpain's best-known motto in the industry is "Blancpain has never made a quartz watch and never will." In 1961, Blancpain became a part of Société Suisse pour l'Industrie Horlogère, owner of Omega, Tissot, and Lemania brands. Blancpain has become the locomotive brand of the group in terms of movement production as well as producing luxury watches with its own brand. In 1982, Jacques Piguet acquired Blancpain. Jacques Piguet, which also holds the Frédéric Piguet watch brand, sold both to SSIH, now known as the Swatch Group, and previously owned Blancpain.

Blancpain is the oldest watch brand in the world. Marc Hayek, the grandson of Nicolas Hayek, the founder of The Swatch Group, has been the president and CEO of Blancpain since 2002. Over the years, Blancpain has broken many grounds in producing the thinnest and smallest mechanisms. Having managed to carry its expertise in movement production to the highest level in every point of the luxury watch concept, Blancpain has been in existence for nearly 300 years as one of the top luxury watch brands.

With its collection bearing the name of Villeret, the brand's birthplace, Blancpain, once again proves that detailism is the only way to achieve perfection. The Fifty Fathoms, the Women, and the Métiers d'Art are other collections offered by Blancpain. As a result of the knowledge and customer demands of being one of the top luxury watch brands, Blancpain distinguishes itself with its cufflinks and writing instrument collections in addition to luxury watches and complicated movements.

Chopard, also known as one of the best luxury jewelry brands in the world, is primarily one of the top luxury watch brands. Chopard was born as a watchmaking specialist brand. In line with the expectation of perfection from the precious stones used in watchmaking, it later took its place among the most luxurious jewelry brands in the world.

The foundations of Chopard were laid in 1860 when Louis-Ulysse Chopard founded the L.U.C. company in Sonvilier, Switzerland, where he was born and grew up. Sonvilier in Swiss Jura is where Chopard first took root. Louis-Ulysse Chopard, an expert in mechanical movement production, decided to manufacture the entire watch and grow his brand that way, and designed watches that fascinate those who see it with their innovative designs.

Deciding to follow this passion when he was only 24 years old, Louis-Ulysse Chopard became the official watch supplier of «Tir Fédéral» and the Swiss Railway Company with his unique designs and perfectionism. With this self-confidence, Louis-Ulysse Chopard traveled first to Russia and then to Poland, Hungary, and the Baltic States, and succeeded in establishing its own dealer network and making Chopard an international brand.

After the death of Louis-Ulysse Chopard in 1915, his son Paul-Louis Chopard took over the management of the company. Paul-Louis Chopard, who wanted to take Chopard, one of the top luxury watch brands, to further points, first opened a branch in La-Chaux-de-Fonds, which is famous for its watchmaking industry, and then moved its headquarters to La-Chaux-de-Fonds in 1921.

Every brand has periods of development and change. Paul-Louis Chopard, as a businessman who is aware that the secret of growth lies in being in the right location, decided to move Chopard's headquarters to Geneva in 1937. The first of the two main reasons for this was that Geneva was the center of the Swiss watch industry, and all international buyers were visiting this city first. And secondly, to have the privilege of using the Geneva Seal certificate, which only movements produced in Geneva can carry.

Paul-André Chopard also inherited the company from his father in 1943 as a family tradition, but the post-war period hit the industry hard and Chopard was also affected by the crisis. Chopard, which produced with a team of 150 people before the war, had to produce with only five people after the war. This was Paul-André Chopard's misfortune, and he had to run a troubled watchmaking firm until the 1960s. In this situation, none of his sons wanted to take over the company, so Paul-André Chopard decided to sell one of the world's best luxury watch brands in 1963.

At that time, Karl-Scheufele III was attempting to develop the ESZEHA brand he owned and to acquire a Swiss Brand that would enable him to produce his own movements, and even advertised in the newspapers. Realizing that this was a great opportunity when they met with Paul-André Chopard, the last name on the appointment list, Karl-Scheufele III and his wife Karin acquired Chopard and the fate of the brand was changed once again.

Chopard, one of the top luxury watch brands, entered a different growth trend. Moving his factory to Meyrin-Geneva in 1974, Chopard began integrating the jewelery expertise of Karl-Scheufele III and his wife Karin into their watches. With this method, they both expanded their watch collection and placed Chopard among the best luxury jewelry brands in the world.

Chopard, owned by the Scheufele family, is one of the last remaining family-run businesses in both the watchmaking and luxury jewelery industries. Caroline and Karl-Friedrich, the children of Karl and Karin, who started to take part in the management of the company in the 1980s, have assumed the responsibility of the company since then. The movement production factory they opened in Fleurier has been one of the most important moves to carry Chopard, one of the top luxury watch brands, into the future. Although the families that own Chopard have changed, this legendary brand has managed to maintain its quality approach.

IWC Schaffhausen, one of the top luxury watch brands, has an unusual story. IWC Schaffhausen was founded by Florentine Ariosto Jones, an American engineer and watchmaker. Florentine Ariosto Jones planned to combine Switzerland's outstanding craftsmanship with America's modern engineering. Florentine Ariosto Jones planned to manufacture the watches in Switzerland and then bring these luxury watches to the United States, and in keeping with this vision, he named his company the International Watch Company.

When 27-year-old Florentine Ariosto Jones went to Switzerland to open a factory, he met Heinrich Moser, the founder and owner of the luxury watch brand H. Moser & Cie, and shared his idea with him. With the support of Heinrich Moser, who also built Schaffhausen's first hydroelectric plant, Florentine Ariosto Jones founded the International Watch Company in Schaffhausen.

Florentine Ariosto Jones leased a former manufacturing facility owned by Heinrich Moser as his first factory in 1869. In 1874, he bought the land of his factory on the Rhine, which is still in use today, from Moser's hydroelectric company, and the construction of the factory was completed in 1875, with the project of architect G. Meyer. The factory was 45 meters long and employed 196 watchmakers. Florentine Ariosto Jones, who did not have any problems in the production of watches, had great difficulties in taking the watches he produced to the United States, and he could not make the process he had planned and had to declare bankruptcy in 1875.

In 1880 the engine manufacturer Johann Rauschenbach-Vogel from Schaffhausen acquired the International Watch Company. Due to the death of Johann Rauschenbach-Vogel in 1881, Johannes Rauschenbach-Schenk took over the management of the IWC. In 1885, IWC produced the first digital hour and minute display, called the Pallweber system. It is one of the most important contributions of IWC to the world of horology. One of the first known wristwatches was produced in IWC's Schaffhausen factory in 1899.

Johannes Rauschenbach-Schenk presided over IWC for 21 years until his death. And after his death, Ernst Jakob Homberger took over the management of IWC on behalf of the heirs of the Rauschenbach family. In 1915, IWC designed its first movement for wristwatches. In 1929, Ernst Jakob Homberger bought all the shares of the company and became the sole owner of IWC. Ernst Jakob Homberger was a committed businessman, and in 1929 he founded a fund for widows and orphans bearing his name. After the war, this fund was renamed the Watch Company Welfare Foundation in 1949.

Distinguishing itself with the rectangular shaped watch it designed in 1931, IWC launched the first Special Pilot's Watch, which would become one of the brand's signatures, in 1936. The Portuguese Wristwatch, which was designed and produced on a special order from a Portuguese company in 1939, attracted attention with its high precision and size. During the Second World War, IWC was one of the five manufacturers of B-Uhren designed for the German Air Force, and designed the W W W model wristwatch used by the British Army in 1944. On April 1, 1944, IWC's factory in Schaffhausen was accidentally bombed by the United States Air Force, but the building survived this unfortunate event with little damage as the bomb that hit the building did not detonate.

Innovations followed one another, with Albert Pellaton as Technical Director at IWC Schaffhausen. IWC, which managed to maintain its place among the top luxury watch brands even in difficult times, continued to progress after the war. The first extraordinarily precise movement designed by Albert Pellaton was introduced in 1946. Designed by Albert Pellaton in 1950, the 85 caliber was IWC's first automatic winding mechanism. Hans Ernst Homberger, who took over IWC in 1955, became the company's last private owner. Adding jewelery watches to its collection, IWC has become one of the leading brands in women's watches.

By developing the Beta 21 quartz wristwatch movement in 1969, IWC marked an era in watchmaking. The Da Vinci was the first wristwatch to use this movement. In the late 1970s, under the leadership of Otto Heller, IWC worked with designer Ferdinand A. Porsche and began producing wristwatches using titanium. In 1978 VDO Adolf Schindling AG became the major shareholder of IWC Schaffhausen. In 1980, the world's first chronograph in a titanium case, designed by Ferdinand A. Porsche, was introduced. IWC Schaffhausen developed a number of watches during the 1980s and 1990s, including The Da Vinci, the first chronograph with a mechanically programmed perpetual calendar for the next 500 years.

Becoming part of the LMH Group in 1991, IWC Schaffhausen became a Richemont brand in 2000 when Richemont acquired the LMH Group. IWC Schaffhausen, one of the best luxury watch brands in the world, has been operating within Richemont for more than 20 years and continues to develop innovations.