FASHION - COMPANY NEWS
Monday, November 13, 2017
New Capsule: The Lil Yachty Collection by Nautica
FASHION - COMPANY NEWS
Source : Nautica
Nautica introduces The Lil Yachty Collection by Nautica, an exclusive heritage capsule collection designed with musical artist Lil Yachty, that will be available starting today, November 13th.
From its flocked "N" logo patches to signature mesh detailing, the 19-piece collection draws inspiration from the brand's design archives along with Lil Yachty's favorite personal vintage Nautica items that he has collected and worn over the years. Lil Yachty was named a Creative Designer for the brand earlier this year and has been featured in the brand's digital ad campaigns. Nominated for a 2017 GRAMMY®, he currently has 4.2 million followers on Instagram and over 500 million streams globally.
The limited-edition collection, consisting of both apparel and accessories, is featured in bright primary colors and includes a ripstop down puffer coat, Sherpa fleece bomber jackets, knit activewear tops and bottoms, cargo shorts, graphic tees, color blocked polos, as well as reversible fleece-lined bucket hats. Nautica-branded logo graphics and tartan plaid prints taken from the brand's archives of the 80's and 90's are re-mixed with fresh colors, logo treatments, and updated with Lil Yachty's "Sailing Team" logo.
"We are excited to unveil our limited edition capsule collection with Lil Yachty," said Brendan Sullivan, President of VF Sportswear. "Not only does it reflect the Nautica brand's DNA with its bold colors and logos, it also shows Lil Yachty's unique and authentic style, which will really excite his fanbase."
To celebrate the capsule collection's launch, Nautica hosted an event with Lil Yachty on the evening of Thursday, September 7th in New York City, where fans had the opportunity to attend a special live performance and be notified to shop the collection earlier this weekend before it went live to the public. The Lil Yachty Collection by Nautica is available at select stores globally and on Nautica.com beginning today, November 13th, and will be kicked off with a Lil Yachty meet and greet at the brand's Citadel store in Los Angeles. The collection ranges in retail price from $40 to $168 US Dollars.