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LG Debuts 'Matte Black Stainless Steel' Finish In New Suite Of Kitchen Appliances

Wednesday, December 6, 2017

LG’s new “Matte Black Stainless Steel” finish combines the timeless sophistication of stainless steel with a luxe, low-gloss finish that complements any kitchen decor.


Source : LG Electronics USA

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LG Electronics USA today launched an exclusive line of premium kitchen appliances featuring LG's new "Matte Black Stainless Steel" finish, combining the timeless sophistication of stainless steel with a luxe, low-gloss finish that complements any kitchen decor. Bringing understated elegance to traditional, modern and country kitchens alike, the new low-gloss finish blends beautifully with other matte finishes and provides a dramatic contrast to gloss surfaces in the kitchen.

The new LG Matte Black line builds on the success of the popular black stainless steel finish pioneered by LG, and offers more options for today's design-focused consumer who has a keen eye for superior design, performance and connectivity.

"When it comes to the kitchen, it's all in the finish, and LG again is pushing the boundaries of innovation in design and technology with our new Matte Black kitchen appliances," said David VanderWaal, vice president of marketing for LG Electronics USA. "Not only will this finish turn heads, but LG's new line also comes packed with advanced features and smart functionality – not to mention the reliability that American consumers expect from LG – to make consumers quite literally the masters of their own kitchen."

Looks Smart and Acts It, Too

The LG Matte Black Stainless series offers cutting-edge design that also delivers advanced functionality with features like LG PrintProof™ – a fingerprint- and smudge-resistant finish that easily wipes clean with a soft, dry cloth without the need for special cleaners or constant attention.

The series is the newest addition to the company's industry-leading offering of nearly 100 smart appliances featuring LG SmartThinQ™ technology. Through the touch a button on the LG SmartThinQ app for Android and iOS devices or via simple voice commands using Google Assistant or Amazon Alexa, consumers can enjoy the benefits of smart controls – whether it's preheating the oven while stuck in traffic to get dinner ready on time, or asking the refrigerator to make more ice before a dinner party.

Innovation and Design Consumers Trust

Plus, LG home appliances are consistently recognized as the industry leader in innovation, reliability and customer satisfaction. In fact, LG holds the number one spot in the coveted American Customer Satisfaction Index®*, marking its third consecutive year leading in reliability, features and performance. In the comprehensive 2017 J.D. Power Kitchen and Laundry Appliance Satisfaction Studies**, "LG has received more J.D. Power awards for Kitchen & Laundry Appliances than any other manufacturer."

Meet LG Matte Black Kitchen Appliances

LG MATTE Black Stainless Steel appliances include a new refrigerator, ranges, dishwashers and microwave oven and are available now through select U.S. retailers nationwide at the following manufacturer's suggested retail prices:

Refrigerator: Ultra-Capacity Meets Sleek Design

Debuting in MATTE Black Stainless Steel finish, the 28-cubic-foot ultra-large-capacity 3-door French door refrigerator makes it easy to grab your go-to snacks and drinks with the LG Door-in-Door® technology, which the company pioneered. With your favorite items at your fingertips, LG Door-in-Door technology also allows consumers to reduce cold air loss, keeping food fresher, longer. This French-Door refrigerator alerts consumers if the refrigerator door is left open, while enabling consumers to ask the refrigerator to make more ice, or adjust the temperature through LG SmartThinQ app or voice commands.

Ranges: Professional Quality Helps You Cook (and Clean) in a Flash

Make cooking dinner quicker and more sophisticated than ever before with EvenJet™ Fan Convection technology, which preheats faster and delivers more precise cooking, allowing consumers to focus on things other than dinner. Adding to the sophisticated MATTE Black Stainless Steel finish, the gas oven boasts SmoothTouch™ glass controls and its sleek, smooth surface easily wipes clean so the range stays looking its best. The EasyClean® interior lets you clean everyday spills with just water and low heat in only 20 minutes.***

Dishwashers: Sophisticated, High-Performance Clean – the First Time

Make post-dinner clean up a breeze with LG QuadWash™ MATTE Black Stainless Steel dishwashers, offering the ultimate in cleaning power and loading flexibility. With four spray arms, opposed to the traditional two, the Multi-Motion arms provide maximum cleaning coverage, getting dishes clean the first time. It's now easier than ever to load the dishes with EasyRack™ Plus – a height-adjustable third rack that provides the flexibility to fit more dishes, including extra-long stemware. The PrintProof™ MATTE Black Stainless Steel finish makes it easy to ensure the outside of the LG QuadWash is as sparkling as the dishes inside.

Microwave: Quick, Quiet and Stylish Convenience for the Modern Chef

LG's new 2-cubic-foot over-the-range microwave combines the MATTE Black Stainless Steel Finish with sleek intuitive SmoothTouch™ controls located on the front of the stylish glass door, ensuring your microwave looks just as good as your meal tastes. And with Sensor Cooking taking the guesswork out of cooking, QuietPower™ Ventilation removing steam and cooking aromas quickly and quietly, and EasyClean interior that cleans with a simple wipe,*** dinner isn't just done—it's something to admire.