× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

SPORT -COMPANY NEWS

Twinery Introduces NOVA, the First Essential Running Jacket

Monday, December 4, 2017

NOVA Jacket

SPORT -COMPANY NEWS

Source : Twinery

Facebook Share Twitter Tweet Google Plus Share

Twinery, the innovation arm of MAS Holdings, today announces the launch of NOVA – the first high visibility jacket with on-demand illumination, designed specifically for runners and outdoor enthusiasts.

The flexible, lightweight jacket is an essential addition to every outdoor enthusiast's wardrobe, and one that could save a runner, cyclist or hiker's life. NOVA features patent-pending LightGuide technology that is embedded into the fabric and activates on demand to illuminate people, and ensure high visibility protection for up to eight hours. A person wearing the NOVA jacket will be visible from a distance of 450 feet – the length of nearly three football fields.

The LightGuide technology also allows the jacket to be fully machine washable, ensuring that runners do not have to sacrifice comfort or convenience for safety. NOVA is powered by a detachable, tiny half-ounce rechargeable battery that is concealed in a hidden pocket in the front of the jacket.

"Because traditional reflectors are not efficient in low light conditions or blind-spots, forty percent of runners are at high risk of injury due to night time motor accidents," said Sid Amalean, Co-founder of NOVA. "With NOVA, people can focus on their run without worrying about personal safety, secure in the knowledge that they are visible to oncoming traffic."

The NOVA jacket is thoughtfully designed with a hideaway hoodie and thumb holes for comfort. For runners who need their music on the move, the jacket has an earphone cord hole to keep wires in place as they connect to a water-resistant smartphone pocket that sits snug on the sleeve.

NOVA is available for pre-order starting at $139 on Indiegogo and will begin shipping to consumers early next year. To learn more, visit www.wearnova.co





LATEST POSTS
Although her undergraduate degree was in biology, her real passion was always photography. In 2012, she established her own studio that focuses on interiors, travel and fine art photography. I talked with Helynn Ospina about architectural and interiors photography.
Quentin & Jean-Baptiste Gaveau were inspired by street style, and they established BILLYBELT in 2012, to make a difference in everyday wear by designing colorful braided belts. I talked with Jean-Baptiste Gaveau about BILLYBELT.
Douglas Barnhard has decided to use his 20-year cabinet making experience in a completely different area. Now, he designs and produces mid-century modern designed birdhouses for our flying friends in nature. I talked with Douglas Barnhard about Sourgrassbuilt birdhouses.
They were born in different cities, finished different high schools, but had the same passion for photography. They met in Stockholm, studied photography in Gothenburg together, and decided to cooperate. I talked with Marco Grizelj and Kristian Krän about advertising photography.