× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

SPORT -COMPANY NEWS

Twinery Introduces NOVA, the First Essential Running Jacket

Monday, December 4, 2017

NOVA Jacket

SPORT -COMPANY NEWS

Source : Twinery

Facebook Share Twitter Tweet Google Plus Share

Twinery, the innovation arm of MAS Holdings, today announces the launch of NOVA – the first high visibility jacket with on-demand illumination, designed specifically for runners and outdoor enthusiasts.

The flexible, lightweight jacket is an essential addition to every outdoor enthusiast's wardrobe, and one that could save a runner, cyclist or hiker's life. NOVA features patent-pending LightGuide technology that is embedded into the fabric and activates on demand to illuminate people, and ensure high visibility protection for up to eight hours. A person wearing the NOVA jacket will be visible from a distance of 450 feet – the length of nearly three football fields.

The LightGuide technology also allows the jacket to be fully machine washable, ensuring that runners do not have to sacrifice comfort or convenience for safety. NOVA is powered by a detachable, tiny half-ounce rechargeable battery that is concealed in a hidden pocket in the front of the jacket.

"Because traditional reflectors are not efficient in low light conditions or blind-spots, forty percent of runners are at high risk of injury due to night time motor accidents," said Sid Amalean, Co-founder of NOVA. "With NOVA, people can focus on their run without worrying about personal safety, secure in the knowledge that they are visible to oncoming traffic."

The NOVA jacket is thoughtfully designed with a hideaway hoodie and thumb holes for comfort. For runners who need their music on the move, the jacket has an earphone cord hole to keep wires in place as they connect to a water-resistant smartphone pocket that sits snug on the sleeve.

NOVA is available for pre-order starting at $139 on Indiegogo and will begin shipping to consumers early next year. To learn more, visit www.wearnova.co





LATEST POSTS
Don't be surprised when you hear the name ‘Gasparin’ multiple times while watching a biathlon World Cup race, yes sisters are competing together at the highest level Biathlon organization. I asked Elisa Gasparin about her career and the importance of individual sponsorship in biathlon.
Line Also Unveils Ship's Dramatic New Hull Design And Livery That Pays Homage to Company's Legacy as America's Cruise Line
The Rock Agency is a Model & Talent Management agency. Since 1969, they have been building invisible bridges between brands and models. I talked to Raquel Repka, the President of The Rock Agency, about the world of fashion and the importance of agencies.
The transformed New York City landmark hotel debuts new guest rooms, suites, Club Lounge, and La Prairie Spa for the fall season