Safi Kilima Tanzanite Celebrates The December Birthstone

FASHION - COMPANY NEWS

Source : Diamonds International

Safi Kilima Tanzanite, a premier brand within the Diamonds International portfolio, has launched its "December to Remember" campaign in celebration of the December birthstone. Throughout the campaign and the month of December, Safi Kilima Tanzanite will release new product introductions, in-store activations and social media promotions to increase brand awareness for this rare gemstone that is currently celebrating its 50th anniversary.

Safi Kilima Tanzanite Brand Director Alison Finkler said, "Tanzanite is a generational gemstone – meaning with how rare the stone becomes every moment, collectors and jewelry purveyors are handing them down as keepsakes for years to come. Whether you're born in the month of December or not, it's truly something to have in your jewelry wardrobe!"

Tanzanite was added to the Official Birthstone List in 2002 for the month of December to accompany topaz. With the gaining popularity of tanzanite and decrease in availability, tanzanite has become the must-have birthstone for anyone looking specifically for December birthstone jewelry.

On December 17, 2017, Safi Kilima Tanzanite will create a one-week only trunk show within 125 Diamonds International and Tanzanite International stores across the Caribbean and Mexico. During this week, customers will be privy to giveaways, incentives, owner's pricing and limited-edition collector pieces while supplies last. The trunk show will conclude on December 23rd, but fear not – Safi Kilima Tanzanite intends on bringing the beauty of tanzanite to the world for years to come!