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Yum China Brings More Tacos to Shanghai with Two New Taco Bell Restaurants

Tuesday, December 26, 2017

Yum China opens a new Taco Bell restaurant in Wu Jiao Chang, Shanghai in Dec 2017

LIFESTYLE - COMPANY NEWS

Source : Yum China Holdings, Inc

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Yum China Holdings, Inc. ("Yum China") (NYSE: YUMC) and Taco Bell Corp., the world's largest Mexican-inspired restaurant chain, today announced the opening of two new restaurants in Shanghai, China. Following the successful opening of the first Taco Bell restaurant in China earlier this year in Shanghai's Lujiazui area, Yum China has opened a new Taco Bell restaurant in a premium shopping mall in Wu Jiao Chang, close to some of Shanghai's top universities, and expects to open a restaurant in Feng Sheng Li, a popular shopping precinct, before the end of 2017.

"The response to our first Taco Bell store in Shanghai has been fantastic, and we are very excited to introduce two more unique restaurants to the city," said Micky Pant, Chief Executive Officer of Yum China. "The new restaurants integrate Taco Bell's signature brand and spirit into the local community, and bring both classic menu items and original recipes to cater to Chinese customers. We are excited to welcome more customers to experience Taco Bell in Shanghai and look forward to bringing this vibrant, global brand to other parts of China in 2018."

In keeping with the "Live Mas" spirit of exploration and innovation, the Taco Bell restaurants will introduce a new dinner menu, exclusive to China, as well as a range of freshly grilled menu items to entice curious diners. Taco Bell's chefs spent countless hours to come up with their new craveable lineup, including the Ribeye Steak & Mushroom Taco, Taco Salad Bowl (available with either Ribeye Steak or Grilled Chicken), Beef Kebab Nachos, and XL-Wing Nachos. To complement the freshly prepared dishes, the Wu Jiao Chang and Feng Sheng Li restaurants will unveil an array of alcoholic beverages, including the all new "Shanghai Cosmopolitan", a refreshing and beautifully crafted cocktail inspired by mixologists.

The two new Taco Bell restaurants in Shanghai will also introduce a new service model, with orders delivered directly to designated tables, which will enable customers to relax and enjoy the company of their friends and fellow students without having to get back up to pick up their food.

"Bringing the Taco Bell experience to more customers globally in locally relevant ways is key to our continued growth," said Brian Niccol, Chief Executive Officer of Taco Bell Corp. "These new restaurants have truly blended the Taco Bell brand within their communities through locally designed restaurants and customized food and service options. We are delighted to see the reception to Taco Bell in China and look forward to bringing the 'Live Mas' spirit to more consumers across the country."





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