BUSINESS - COMPANY NEWS
Thursday, January 18, 2018
Alaska Airlines, Horizon Air and Virgin America flight attendants model various styles being tested over the next 60 days. The flight attendant dresses feature asymmetrical hemlines, pops of color and custom-branded reversible belts. The dresses are complemented by an original Luly Yang Aura scarf.
BUSINESS - COMPANY NEWS
Source : Alaska Airlines
Alaska Airlines and fashion designer Luly Yang debuted a modern, West Coast-inspired, custom-designed uniform collection today. At a fashion show this afternoon inside Alaska's Sea-Tac hangar, employee models walked the runway, showcasing over 90 garments and accessories to thousands of employees. The design, which has been more than two years in the making, will clad 19,000 Alaska, Virgin America and Horizon Air uniformed employees starting in late 2019.
"Luly's designs perfectly capture our fresh, West Coast vibe and we're absolutely thrilled with the collection," said Sangita Woerner, Alaska Airlines' vice president of marketing. "Like our refreshed brand, launched in early 2016, our new uniform collection includes bright pops of color, clean lines and stunning finishes, creating a stylish yet approachable look."
Echoing Woerner's remarks was Justin Fitzgerald, a flight attendant who worked for Virgin America and now Alaska Airlines. "The Virgin America uniform has been such a sleek and modern look that I thought it would be so hard to top," he said. "Seeing Luly's designs brought to life has been super exciting! Ms. Yang has taken a lot of our input and has created a very cool, classic yet modern, West Coast vibe!"
The uniforms make their official debut next week, with 130 employee wear testers – flight attendants, pilots, customer service agents and lounge employees – putting the uniforms through their paces for the next 60 days.
Yang opened her first studio boutique in downtown Seattle in 2000. Today, she is an internationally known designer headquartered in Seattle, whose portfolio has expanded to include red carpet couture gowns, bridal collections, cocktail attire, bespoke menswear and hotel uniforms. Yang's Luly Label ready to wear, cashmere knits and leather accessories are available online and in her showroom for the general public. She is known for her timeless design solutions and signature fit, cultivated over years of experience. Her past career as an architectural graphic designer inspired her mantra of the perfect marriage between "Form and Function."
Alaska began the project by surveying thousands of uniformed employees; following up with focus groups and work site visits to understand the features different workgroups wanted to see in their new uniforms. Overwhelmingly, the top requests from employees were more pockets and designs that look great on all body shapes and sizes, as well as performance over a range of climates. The collection is designed to be layered so that employees can self-regulate comfort while working in the freezing temperatures of Barrow, Alaska, to the balmier weather of Mexico.
Using this research and information she gathered from face-to-face interactions with employees across the system, Yang spent two years designing and creating a signature silhouette for the Alaska program. Her focus on fit and function enabled additional touches including water resistant materials, active wear fabrics, longer shirt tails that don't untuck from skirts and trousers, and flexible textiles that move with the body.
"Working on the Alaska Airlines custom uniform program has been one of the most complex and rewarding challenges of my career," said Yang. "With 45 sizes per style and 13 very distinct work groups, this was the ultimate puzzle to solve. My hope is that employees feel that they were heard throughout this process, love the collection and wear their uniforms with pride."
Seeking high quality and transparency in the manufacturing of their uniforms, Alaska selected uniform supplier Unisync Group Limited of Toronto. An industry leader, Unisync is one of the largest uniform suppliers in North America.
Working in close partnership with Yang, Unisync produced custom fabrics, buttons and signature accessories for the new program working to ensure the garments provide optimal on-the-job performance, while also reflecting Alaska's refreshed brand.
"Unisync is thrilled to be the selected partner of Alaska. We're looking forward to contributing our experience and expertise and providing the best program possible for Alaska's 19,000 employees," said Michael Smith, Unisync's senior vice president of service and supply chain.