GlassesUSA.Com And Hilary Duff Partner To Launch Muse x Hilary Duff Eyewear Collection

FASHION - COMPANY NEWS

Source : GlassesUSA.com

GlassesUSA.com, the leading online eyewear retailer, has partnered with Hilary Duff to design a line comprised of more than 80 frame styles anchored on the actress' mission to empower and help women feel confident and comfortable in their own skin. The collection, available exclusively online at GlassesUSA.com, reflects Hilary's style and the women who have inspired her personally and professionally. The Muse x Hilary Duff collection is priced around $100 per each pair, much more affordable than traditional retail prices due to the direct-to-consumer model which cuts out the middle man and brick and mortar costs.

"When you are comfortable in your own skin and proud of who you are, you can focus on what's important in your life – family, friends, career, health," says Hilary Duff. "This collection is just about that. Every single aspect of it – from the packaging, small personal message to my fans, the co-designed frames, and the names that were inspired by strong influential women – is a part of who I am and how I want to connect with and inspire women. These elements were created to make them feel special, unique and accepted."

Muse x Hilary Duff features a combination of 23 styles in different shapes and colors all available as prescription glasses and sunglasses. The materials used for the collection include quality acetate, fine wires, gold and silver printings, among others, ensuring every detail is perfected and manufactured in the highest quality. Those who want to try on the frames prior to purchasing can use the Virtual Mirror feature on GlassesUSA.com, which allows customers to upload a photo of themselves and use the unique augmented reality tool to test out various frames for the perfect fit. Every Muse x Hilary Duff pair of glasses includes a branded case, collectable sticker page, and an inspirational message from Hilary. Additionally, the first 500 customers to order glasses from the collection will receive a hand-signed note from Hilary.

"GlassesUSA.com is thrilled to be partnering with Hilary Duff on this collection. We believe that her honest, outgoing, approachable personality, perfectly aligned with our brand values," said Daniel Rothman, CEO of GlassesUSA.com. "Through this partnership we are not only hoping to impact the way consumers purchase eyewear, but also change their perception of glasses from a necessity to an accessory."

Free shipping and returns are available on all Muse x Hilary Duff purchases, as well as 24-hours customer service, 7 days a week, for a risk-free, comfortable shopping experience. For more information please visit www.GlassesUSA.com.