× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

FASHION - COMPANY NEWS

Hermès at the Salon International de la Haute Horlogerie (SIHH) 2018

Monday, January 15, 2018

Carre H. A square-shaped watch by Marc Berthier. It expresses a new geometry and plays on references to measuring instruments.

FASHION - COMPANY NEWS

Source : Hermès

Facebook Share Twitter Tweet

The Maison Hermès is presenting a new vision of time in joining the Salon International de la Haute Horlogerie (SIHH) in Geneva from January 15th to 19th 2018.

The RDAI interior architecture firm has designed for Hermès a warm, sophisticated, contemporary setting. The furniture offers a unique journey on which sound, colour and light promotes serenity. Visitors are welcomed by a vast atrium with maplewood screens. Each watch is revealed in a glass cube. More private spaces, spread out like a second skin, enable personalised discussions introducing the various models composing the collection. An enclosed theatre, in which the tiers are covered in Hermès fabric, is designed for press conferences and presentations.

At the heart of the layout, an installation by Dutch artist, Levi Van Veluw offers visitors a chance to share an emotion. Inside the low-tech square display windows evoking the shape of the famous Hermès silk scarves, he develops nine interactive animations. Visitors activate little mechanisms which, via a set of pistons and gears, bring to life a spectacular monolith in the centre of the atrium. A building machine offering everyone a timeless experience, an emotion-filled journey on the theme of "time, a Hermès object".

This is because at Hermès, time is also an object. Over and above technical performances which seek to measure, order and control time, Hermès dares to explore another time. "We want to awaken a playful relationship with time through an object that is true to its function", explains Pierre-Alexis Dumas, Hermès Artistic Director. "We create timepieces stemming from the mastery of numerous skills and reflecting a serene perspective on time."

The Carré H, Arceau Casaque and Arceau Pocket Millefiori watches unveiled during the SIHH bear within them the tension inhabiting this object-time.





LATEST POSTS
Groupe Renault presents Triber as the world-first vehicle designed and produced for the Indian market.
Some travel destinations are known for their natural beauties, and others are known for their nightlife. Mykonos is a magnificent Aegean island offering all kind of features together. I talked with Fanis Poulimas about Mykonos Town Suites.
SKYTRAX, the international air transport rating organization, announced the 2019 SKYTRAX World Airline Awards winners. Hainan Airlines took its place among the Top 10 SKYTRAX carriers and awarded with SKYTRAX 5-Star Airline for the 9th time in a row.
Tote bags are perhaps the most comfortable bags to use on summer days. We have selected the most beautiful tote bags from Longchamp's 2019 collection and brought them together.
One of the leaders at the global sports entertainment, Topgolf continues to expand its portfolio with a new venue in Washington, D.C.