× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Education Innovations
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business

FASHION - COMPANY NEWS

Revlon Launches LIVE BOLDLY Campaign

Wednesday, January 24, 2018

Revlon Live Boldly campaign (from left to right: model Achok Majak; new Revlon Brand Ambassadors Raquel Zimmermann, Ashley Graham, Imaan Hammam, Adwoa Aboah; model Rina Fukushi)

FASHION - COMPANY NEWS

Source : Revlon

Facebook Share Twitter Tweet Google Plus Share

Today, Revlon launches its new Live Boldly campaign in New York City, introducing four new Global Ambassadors, who join iconic actress Gal Gadot. Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann were chosen to represent Revlon's new campaign platform because they embody what it is to "Live Boldly."

As a top model and advocate, Graham has used her celebrity and voice to challenge conventional perceptions and inspire women everywhere. Her optimism, compassion and strength have changed the industry's perspective by creating a more inclusive definition of beauty.

"I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change," says Graham. "To 'Live Boldly' is the mantra of my life. Every day in the mirror I say to myself, 'I am bold, I am brilliant, I am beautiful,' and together with Revlon, we can inspire all women to do the same."

Aboah, Hammam and Zimmermann are each inspirations in their own right and exemplify many key characteristics of what it means to "Live Boldly." Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 she founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community. As a top African-Arabic model, Hammam has graced countless magazine covers and is a fixture on fashion runways around the world. A Brazilian-born cover and runway model and environmentalist, Zimmermann was discovered by a scouting agency at the age of 14 and was named by VOGUE Paris as one of the "30 models of the 2000s."

"Revlon gives us a platform that allows us to be accessible to all different types of women," says Aboah. "To me, 'Living Boldly' means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself."

Revlon's Live Boldly multi-media platform leverages social, digital and in-person interactions to engage, support and empower women through community building, catalytic experiences and inspiring conversations.

Live Boldly launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding Revlon's Live Boldly campaign, visit www.Revlon.com , #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.





LATEST POSTS
Cavallo Point's history dates back to the 18th century. The complex that was Fort Baker military base in those years is currently housing to the Cavallo Point Lodge with the Golden Gate Bridge view, on the coast of the San Francisco Bay. I talked with Brendan Carlin about Cavallo Point Lodge.
Ozan Çelik is an architectural photographer who has studied architecture. His educational background and the city he lives in gives him a different perspective. We had a conversation about architectural photography with Ozan.
Don Purser discovered his passion for architecture when he was 6 years old. He seriously decided to become an architect in high school years. After his graduation from Texas Tech University in 1974, he began his architectural career in Houston.
Maglieriapelle is a handcrafted men's shoe brand with a direct-to-customer model. It offers unique leather shoes with opanka stitching technique, premium leather selections, and their signature hand-painting. I talked with them to learn more.
Autor Rooms is the first hospitality concept in Poland built entirely from local products in collaboration with local designers and producers. I talked to Magdalena Ponagajbo about this concept and she told me about the concept, history, and features of Autor Rooms.