× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Education Innovations
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business

SPORT -COMPANY NEWS

Jamie Barrow breaks Guinness World Record for fastest speed on a snowboard, towed by a vehicle

Monday, February 19, 2018

Jamie Barrow and Maserati Levante World Speed Record in St. Moritz

SPORT -COMPANY NEWS

Source : Maserati

Facebook Share Twitter Tweet Google Plus Share

Britain's fastest snowboarder Jamie Barrow has broken his own Guinness World Record, clocking a new fastest speed on a snowboard while being towed by a vehicle on the frozen lakes of St Moritz.

Barrow previously broke the same record in February 2016, when he was clocked at a speed of 99.87 km/h while being towed behind a car across the same frozen lake in St Moritz. Despite breaking the record in 2016, Barrow was always confident that an even greater speed was possible, due to the track in 2016 being slightly shorter than originally planned and the soft snow not allowing the grip needed.

This time he returned to the lake with a powerful Maserati Levante SUV, a much faster car than the one used in his last record attempt, fitted with Pirelli Scorpion Winter tires. The special studded tires have 474 studs per tire and are 4 mm long to allow the best grip possible on the frozen lake.

Maserati's luxury SUV offers an array of high-tech features including the Q4 Intelligent All-Wheel Drive System and the recently developed EPS producing a highly capable SUV. With its variable torque control, the Q4 Intelligent All-Wheel Drive system is always active and responds immediately to any variation in the driving conditions, providing premium performance for Barrow's Guinness World Record.

In conjunction with the Q4 Intelligent All-Wheel Drive System, EPS improves the car's handling and comfort, better supports the driving modes, and enables the newly-introduced active ADAS functions. The advanced technology allowed the Levante to perform on the frozen lake surface, without losing the razor-sharp steering feel expected of any Maserati.

With the record attempt taking place on a frozen lake, safety and preparation were a major factor when planning the project. The track was closed, fenced off and piste-bashers groomed the snow especially for the Guinness World Record attempt.

Strict criteria had to be met for the record to meet Guinness World Record guidelines. These included completing a timed run in both directions with specialist recording equipment, set at 100m by a Guinness World Records official. With 400m needed either side so that the Maserati Levante could accelerate and slow down safely on the snow, a total run of approximately 900m was prepared.

On the morning of Monday 19th February, the very first out run was recorded at 151.57 km/h. Due to the Guinness World Record stipulations; a return run back was recorded at 147.72 km/h. The two runs were then averaged to give the final Guinness World Record speed of 149.65 km/h.

About his newly set Guinness World Record, Jamie said, "I'm absolutely delighted to have broken my own record. I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed. The adrenalin rush is always amazing when you hit those speeds – I'm just happy I was able to hold my nerve, keep the snowboard in line and ultimately smash the World Record."

Jacob Nyborg, Head of Marketing for Maserati S.p.A. commented, 'What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with. The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete."

The Maserati Levante was supplied by Kessel Auto, the official Maserati dealer in Lugano, with a showroom in Sankt Moritz.





LATEST POSTS
Cavallo Point's history dates back to the 18th century. The complex that was Fort Baker military base in those years is currently housing to the Cavallo Point Lodge with the Golden Gate Bridge view, on the coast of the San Francisco Bay. I talked with Brendan Carlin about Cavallo Point Lodge.
Ozan Çelik is an architectural photographer who has studied architecture. His educational background and the city he lives in gives him a different perspective. We had a conversation about architectural photography with Ozan.
Don Purser discovered his passion for architecture when he was 6 years old. He seriously decided to become an architect in high school years. After his graduation from Texas Tech University in 1974, he began his architectural career in Houston.
Maglieriapelle is a handcrafted men's shoe brand with a direct-to-customer model. It offers unique leather shoes with opanka stitching technique, premium leather selections, and their signature hand-painting. I talked with them to learn more.
Autor Rooms is the first hospitality concept in Poland built entirely from local products in collaboration with local designers and producers. I talked to Magdalena Ponagajbo about this concept and she told me about the concept, history, and features of Autor Rooms.