FASHION - COMPANY NEWS
Monday, February 26, 2018
DNA-Personalized Supplements And Skincare Products
FASHION - COMPANY NEWS
Source : LifeDNA Inc.
LifeDNA is offering free DNA tests to provide customers with unique, highly personalized supplements or skincare kits that are constantly updated for people's changing lives.
"Using a simple DNA test, we can find out what potential deficiencies and challenges people might have. That gives you the most accurate mind-and-body supplements for your genetic needs, or a skincare kit personalized for your unique complexion," said Cyril Moukarzel, co-founder and CEO. "Without a DNA test, you're just taking a random guess, putting chemicals in your body or on your skin that probably don't benefit you."
The $122 Billion skincare industry is mostly run by giants like Sephora, Ulta, L'Oreal, and Bath & Body Works. GNC Holdings and The Vitamin Shoppe are among the handful of companies dominating the $5 Billion supplement market.
In both industries, massive corporations have been slow to adopt the incredible personalization that DNA can offer. LifeDNA is disrupting these industries by creating exponentially more optimized and personalized product lines. It goes beyond premium ingredients to meet specific skincare and nutritional requirements.
Most companies in this space have been relying on generic products that are cheaper and easier to make, but don't provide people with exactly what they need.
"When you use generic products, you don't really know if you're getting the most optimal ingredients. When it comes to your mind, body, and skin, that's just unacceptable," said Jared Kushi, co-founder and COO.
LifeDNA is essentially giving every customer their own personalized skincare kits or supplement packs, using genetics to find the best possible combination of products for each individual.
How the process works:
1. Customers get a free DNA test when they sign up for a supplement or skincare pack.
2. Important genetic markers (called SNPs) are checked for indications of various deficiencies and challenges that may be mitigated with certain ingredients.
3. A unique combination of supplements or skincare products is created and automatically shipped to the customer as part of a subscription.
Starting on February 26th, 2018, LifeDNA is offering a free DNA test to the first 5,000 people who order in exchange for testing and reviewing the initial product line. To learn more and get a free DNA test, visit LifeDNA.com