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LIFESTYLE - COMPANY NEWS

Ram Unveils Special Edition Truck for Kentucky Derby

Monday, March 26, 2018

Ram Unveils Special Edition Truck to Mark the 144th Running of the Kentucky Derby

LIFESTYLE - COMPANY NEWS

Source : FCA US LLC

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The Ram Truck brand today unveiled a limited edition of its all-new 2019 Ram 1500 to commemorate the 144th running of the Kentucky Derby®.

Ram 1500 Limited Kentucky Derby Edition packed with capability, technology and luxury

Ram serves as Official Truck of Churchill Downs® and the May 5 Kentucky Derby®

The 2019 Ram 1500 Kentucky Derby Edition is fittingly based on the brand's top Limited trim, and will feature distinctive Kentucky Derby "Run for the Roses" fender graphics.

The May 5 running of the roses marks the Ram Truck brand's ninth year as the Official Truck of Churchill Downs® and the Kentucky Derby.

"The Kentucky Derby has long been among America's most cherished sporting events," said Mike Manley, Head of Ram Brand – FCA. "The close ties between Ram trucks and the equine community have led us to the introduction of the 2019 Ram 1500 Kentucky Derby Edition. The Ram 1500 is a no-compromise truck that delivers capability, durability, technology and safety and is well-suited to meet the needs of all kinds of owners, including those who love horses."

The launch of the Kentucky Derby Edition will also mark the introduction of Ivory White Tri Coat paint and the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited.

Five additional exterior colors are also available for Kentucky Derby Edition buyers to choose from: Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel or Patriot Blue. The Ram Kentucky Derby Edition is available in 4x2 or 4x4 Crew Cab configurations, with a 5 ft.-7 in. bed length.

Key content included with the Ram 1500 Kentucky Derby Edition includes the Ram's exclusive Uconnect 12-inch touchscreen radio with Sirius XM 360L with navigation, four-corner auto-leveling air suspension, power-retracting running boards, trailer hitch with sway control and blind spot monitor with automatic trailer detection. The Kentucky Derby Edition also includes premium full-leather front and rear reclining seats with heating and cooling, genuine wood and metal trim.

The 2019 Ram 1500 is capable of towing up to 12,750 lbs. when properly equipped.

Base price for the 2019 Ram 1500 Kentucky Derby Edition is $53,190 plus $1,645 destination charge.

The Ram 1500 Kentucky Derby Edition is on sale now. Production is limited to 2,000 units.





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