× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

LIFESTYLE - COMPANY NEWS

Pernod Ricard USA & LOLIWARE Create Sustainable Cocktails With The Straw Of The Future

Monday, April 23, 2018

(PRNewsfoto/Pernod Ricard USA)

LIFESTYLE - COMPANY NEWS

Source : Pernod Ricard USA

Facebook Share Twitter Tweet Google Plus Share

Earlier this year, Pernod Ricard USA announced its commitment to eliminate single-use, nonbiodegradable straws and stirrers from the beverage business. To further complement this effort, the company is collaborating with award-winning industrial designers and LOLIWARE co-founders, Chelsea Briganti and Leigh Ann Tucker, to reimagine the cocktail consumption experience.

Founded in 2014, LOLIWARE is the world's first edible bioplastics company dedicated to replacing plastic with hypercompostable, edible materials derived from seaweed. The company's mission is to innovate products that are 'designed to disappear'. The co-founders commented, "Our world needs a radically new approach to our daily consumption of single-use plastics which too often go to landfill. Our solutions transform disposables into 'plant fuel' through composting, or 'human fuel' through consumption."

LOLIWARE recently launched LOLISTRAW, a hypercompostable fully edible straw to help replace the millions of straws and stirrers used in the United States, and around the world, everyday. A plastic straw which is only used on average for 20 minutes can take more than 200 years to break down into smaller pieces and often does not fully disintegrate.

"We are excited to see where the relationship takes us," noted John Tran, Director of Sustainability & Responsibility at Pernod Ricard USA. "Plastic straws can have a large environmental impact to marine life and oceans. Eliminating our use is only half the battle; offering alternatives that reimagine how straws are made, used, and converted to energy is the next step for genuine transformational change! Supporting LOLIWARE is part of our commitment to a low-carbon, circular economy."

Pernod Ricard USA's 2020 Roadmap initiative also focuses on eliminating all operational waste by 2020 and encouraging consumers to share waste best practices. LOLISTRAW contributes to this objective as the straws can simply be consumed or composted at the end of their use.

LOLIWARE has been featured in numerous publications, including Entrepreneur Magazine, WIRED, Popular Science, NYT, National Geographic, Wall Street Journal, FastCo., & Oprah. In 2015, LOLIWARE appeared on ABC's Emmy Award-winning television show Shark Tank and successfully raised capital from Mark Cuban. That same year, TIME magazine nominated the company's edible cup as one of the best scientific inventions of the year. To support the company's launch of LOLISTRAW, pre-order the straw of the future on Indiegogo: bit.ly/eatyourstraw

Pernod Ricard USA is the premiere spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos™ Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, , Hiram Walker® Liqueurs, Lot No. 40® Canadian Whiskey, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Smithworks® Vodka, Smooth Ambler® Whiskey, Pernod®, and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.





LATEST POSTS
With its historical importance and cultural heritage, Santo Domingo is one of the most beautiful cities you can spend your holiday. I talked with Ignacio Peñalver, General Manager at Casas del XVI, about Santo Domingo and Casas del XVI.
In 2004, Kyle Parsons was inspired by a pair of sandals in Bali and established Indosole in 2009 after a five-year decision and development process. I talked with Kyle Parsons about the story and sandals of Indosole.
In 2017, Bassel A. Siblini and Akos Venesz established Pacific67 Innovation Studio. They have created their ergonomic knife collection after detailed research. I talked with Bassel A. Siblini about Pacific67 knives.
When you enter through the doorway between the Fendi and Giorgio Armani stores in Via de Tornabuoni, which is the most beautiful and luxurious street in Florance, Hotel Milu welcoming you. I talked with Ido Gelber about Hotel Milu.