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SPORT - COMPANY NEWS

An early retirement gift from LEGO to Danica Patrick

Tuesday, May 22, 2018

Sports icon Danica Patrick looks at her custom built LEGO life-size model, built by a team of nine designers and Master Builders over nearly 200 hours and featuring 13 different colors and 14,819 LEGO bricks, on May 22, 2018 in Times Square, New York City. (Amy Sussman/AP Images for The LEGO Group)

Amy Sussman/AP Images for The LEGO Group

SPORT - COMPANY NEWS

by Bontena Team

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The LEGO design team, consisting of nine designers, presented the full-size Danica Patrick model, which they spent 200 hours, to Danica Patrick at the pre-race press conference today. This model was built with 13 different color combinations and 14,819 LEGO pieces.

Danica Patrick, who had a spectacular racing career, seemed quite happy when posing with his model.

Michael McNally, senior director brand relations, LEGO Systems, said "Ms. Patrick is a true builder. From her earliest days as a young go-kart racer, she built her idea to be a challenger in kart racing into reality through patience, persistence and determination, assembling a stellar career lap-by-lap and mile-by-mile. She is a phenomenal role model for all builders, particularly girls,"

And he added "For 60 years, the LEGO brick has inspired children to realize their dreams, so we thought it fitting to celebrate Ms. Patrick's career during the exciting week leading up to her final race in Indianapolis by challenging our LEGO Master Builders to create a model in her likeness."





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