FASHION - COMPANY NEWS
Wednesday, May 2, 2018
Chopard Supports Education Above All
FASHION - COMPANY NEWS
Source : Chopard
Chopard once again demonstrates its commitment to noble causes. Keen to participate in charitable activities, it is supporting the “Educate a Child” programme run by the Education Above All Foundation through two specially created Happy Sport watch models along with a Happy Diamonds pendant and two bracelets.
Chopard, the Big-Hearted Maison, has always regarded self-giving and generosity as its core values. “When you’re lucky enough to lead a charmed life, it is only right to help those for whom life is a trial”: Caroline Scheufele has clearly understood that Chopard – a family firm passed on from generation to generation – must not confine itself to selling exceptional watches and jewellery, but that it has a duty to dedicate the family-driven success and influence of the Maison to philanthropic commitments.
Already providing unconditional support for several charitable associations, including the Happy Hearts Foundation, Centerpoint – of which His Royal Highness the Duke of Cambridge is patron – and the José Carreras Foundation against Leukaemia, Chopard naturally agreed to join forces with the Education Above All Foundation, set up in 2012 by Her Highness Sheikha Moza bint Nasser with the ambitious objective to sustainably improve human, social and economic conditions worldwide through education. For its cooperative endeavour with the foundation, Chopard has specifically chosen to back the “Educate a Child” programme aiming to facilitate access to schooling for children in geographical areas where it is most threatened by poverty, environmental factors, cultural barriers or conflicts. Looking firmly to the future and to those who will build tomorrow’s world, this programme wagers firmly on the benefits in terms of progress and prosperity that children’s education can provide.
The Maison has chosen to express its commitment through models belonging to its iconic Happy Sport watches and Happy Diamonds jewellery ranges. Picking up the aesthetic codes of these collections and their moving diamonds dancing between two sapphire crystals, a Happy Sport watch in 18-carat rose gold features a moving child figurine – inspired by the “Educate a Child” program logo – twirling among three diamonds. The figurine also appears on the delicately shimmering pink-tinged mother-of-pearl dial. This special and indeed unique Happy Sport watch is fitted with a fuchsia pink alligator leather strap and a polished or diamond-set bezel. They are matched with a round pendant necklace, as well as a bangle in 18-carat rose or white gold of which the two ends – a heart enclosing a moving diamond and a circle featuring an “Educate a Child” charm – face each other in an elegant pas de deux.