SPORT -COMPANY NEWS
Tuesday, May 8, 2018
Gold's Gym and Gymshark limited-edition performance wear collection available beginning June 1.
SPORT -COMPANY NEWS
Source : Gold’s Gym
The world's trusted fitness authority, Gold's Gym, and leading fitness apparel brand Gymshark have collaborated to create a limited-edition performance wear collection, Gymshark x Gold's Gym, available beginning June 1. The partnership further establishes both Gold's Gym's and Gymshark's commitment to helping people achieve their potential through fitness.
"Our partnership with Gymshark is just one of the many ways Gold's Gym continues to redefine ourselves in the fitness industry," said Gold's Gym SVP of Franchise and Licensing Craig Sherwood. "This collaboration allows us to further engage with the growing worldwide fitness audience through innovative performance apparel."
Gymshark x Gold's Gym will be available on Gymshark.com for a limited time. The line of performance wear for men and women is designed to embody Gold's Gym's heritage with Gymshark's contemporary style. The collection channels the Gold's Gym aesthetic through a unique color palette and tonal logo, with each on-trend piece designed to enhance and accentuate the body.
To launch the new line, Gymshark and Gold's Gym will host a pop-up event at the iconic Gold's Gym Venice at 360 Hampton Drive in Venice, California, on Saturday, May 26, from 10 a.m. to 6 p.m. The pop-up event will be open to the public and will allow guests to purchase the collection before it goes on sale online.
"We exist to create the tools that help people unlock their full, incredible potential and become the best versions of themselves," said Gymshark founder Ben Francis. "Our worldwide audience of Generation Z fitness enthusiasts combined with Gold's Gym's longstanding fan base worldwide creates a natural opportunity for collaboration which promises to excite followers of both brands."
With core values of fitness, wellness and a health-focused lifestyle, the collaboration is a natural fit for Gold's Gym and Gymshark. Both companies have grown from humble beginnings, with Gold's Gym first opening as a small concrete gym in Venice, California, and Gymshark starting as a small handmade bodybuilding apparel business operating out of a garage in the U.K.