× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business


Dinty Moore Beef Stew Ad Campaign Honored with a Golden Effie Award

Friday, June 1, 2018

Dinty Moore® Stew - Lumberjacks Eat Moore

Dinty Moore® Stew - Lumberjacks Eat Moore


Source : Hormel Foods Corporation

Facebook Share Twitter Tweet Google Plus Share

The makers of Dinty Moore® Beef Stew were recognized with a Gold Effie Award for its "Lumberjacks Eat Moore" campaign at the 2018 North American Effie Awards Gala held in New York City last night. The campaign was also a contender for the Grand Effie award.

BBDO Minneapolis and contributing agency PHD partnered with the brand on the campaign.

"The campaign was all about connecting the rich brand heritage of Dinty Moore® Beef Stew and its lumberjack roots while celebrating its place as a 'working man's fuel' in pop-culture," said Sarah Johnson, brand manager, Grocery Products at Hormel Foods.

The campaign focused on digital activation and sponsorship events and resulted in an 18 percent increase in baseline volume sales and 16 percent increase in household penetration.

"Winning an Effie is the ultimate prize for any client and agency team, as it celebrates fantastic creative ideas and outstanding business results," said Ali Siviter, group account director, BBDO Minneapolis. "The fact that an 80-year-old brand capitalized on a millennial fashion trend to appeal to a broad demographic of consumers is what made this work really stand out."

To view the digital ad, please visit http://www.hormel.com/Brands/Hormel-Dinty-Moore

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognize any and all forms of marketing communication that contribute to a brand's success. The North American Effie rankings reflect points accumulated from finalist and winning case studies from the 2018 North American Effie Awards competition and will be factored into the 2019 Global Effie Index. For more on the Effie Awards, please visit https://www.effie.org

Architect Jacqueline Gonzalez Touzet AIA, LEED ap, has been signing for 25 years to different buildings in both residential, commercial and public spaces.
Nick is a model that loves traveling, playing basketball, and freestyling.
Our smartphones are with us at every step of our daily life and as a result, they are exposed to physical bumps many times during the day and we need to protect them in the best possible way.
Devon took the first steps to be a model in her mother's boutique when she was two years old. This interest continued throughout the youth years and in 2018, she became a professional model.