FASHION - COMPANY NEWS
Friday, June 8, 2018
Chloe Moretz for SK-II Bare Skin Project
FASHION - COMPANY NEWS
Source : SK-II
In a world where nearly half of all women believe they must wear makeup to feel beautiful and confident,1 prestige skincare brand SK-II makes a bold affirmation to the beauty of bare skin in its latest campaign—the #BareSkinProject. This statement-making movement turns the spotlight on six global celebrities who have boldly taken on the challenge to reveal their bare skin for the first time with the help of SK-II's signature Facial Treatment Essence.
The #BareSkinProject's first endeavor, a photoshoot by world renown photographers from Magnum Photos, features SK-II's six celebrity muses--Chloe Moretz, Chun Xia, Kasumi Arimura, Mayu Matsuoka, Ni Ni and Tang Wei in a bold and unfiltered light.
To offer the most authentic vision of bare skin beauty, all six celebrities were photographed with no makeup on their skin by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg. There was also no skin retouching for all photos in the #BareSkinProject.
"It's still unconventional to see female celebrities photographed bare skin and through the #BareSkinProject, we hope to provide a different point of view," said Sandeep Seth, CEO, Global SK-II. "We are proud to partner with six brave personalities who share the same goal. We hope their authentic journeys with Facial Treatment Essence will inspire women all over the world to embrace their natural bare skin beauty."
The celebrities rallied together in a resounding show of support for the movement. "It was so refreshing to hear about a campaign that aims to embrace women's natural beauty and spark a movement of authenticity and confidence," said American actress Chloe Moretz. "I knew that this was a perfect fit for me and what I represent."
As part of the campaign, SK-II will also launch short films that intimately document each celebrity's personal journey with Magnum Photos. They will be revealing their bare skin and showcasing their unique skin journey with Facial Treatment Essence. Chloe's film will launch on June 29th on YouTube and SK-II.com.
"Our goal was to capture authentic emotions as they went through their journeys," said directors Virgile Textier and Guillaume Cagniard from HOSSEGOR. "Although each journey is unique, they each went through similar emotions of doubt, excitement, boldness and pride. It's beautiful to see it all unfold."