× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

FASHION - COMPANY NEWS

Altair Eyewear, Inc. and Draper James Sign Exclusive Global Licensing Agreement for Optical Eyewear

Monday, July 9, 2018

Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke

Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke

FASHION - COMPANY NEWS

Source : Altair Eyewear, Inc.

Facebook Share Twitter Tweet Google Plus Share

Altair Eyewear Inc., a division of Marchon Eyewear Inc., one of the world's leading manufacturers and distributers of quality eyewear, and Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, announced today that they have entered into an exclusive global licensing agreement for the design, manufacturing and distribution of Draper James optical eyewear.

The brand's first ever optical collection will be available beginning March 2019 and will debut at Vision Expo East in New York City. The Draper James optical styles will take cues from Draper James' vibrant, upbeat ready-to-wear and accessories collections, celebrating femininity with a contemporary take on Southern charm.

"I am thrilled that Draper James is partnering with Altair Eyewear Inc., a leading expert in optical eyewear, to create a new line of glasses," said Reese Witherspoon, Draper James Founder and Creative Director. "As a lifestyle brand, I feel it's important to continue to add new categories that meet the everyday needs of our customers both in style and function."

"We are excited to embark on this venture with Draper James, a unique brand with a fresh point of view," said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. "We look forward to partnering with Draper James and Reese Witherspoon on expressive optical eyewear collections that complement the brand's lifestyle and extend the current assortment into an exciting new category and market."

The new Draper James optical eyewear line is planned to be distributed globally and sold in optical chains and specialty retailers as well as through independent eye care practices.





LATEST POSTS
Aloft Hotels, with more than 150 hotels in more than 20 countries, has added a brand new one to its collection. Aloft Shanghai Zhangjiang Haike Hotel became the first Aloft hotel in Shanghai.
It should be wonderful to pursue a career in a creative profession like photography and work in projects related to the cars you are interested in. I talked with Seagram Pearce about his life, photography career, and the details of automotive and commercial photography.
Bombshell Paradise, the award-winning new limited-edition fragrance collection released by Victoria's Secret for this summer, attracts attention with its scent, pinky color, and stylish bottle.
The most crucial element in the decoration of your living room is the sofas, and according to the size and structure of the room, we also complete the concept with the corner sofas. We have chosen modern corner sofas for your living room from the collections of the famous Italian brand B&B Italia.
Kaleidoscope breaks us from our real world and takes us to places where there are entirely magical visuals. James Stanford reflects this magic in his artwork and offers us the opportunity to enjoy this world without the need for kaleidoscope.