FASHION - COMPANY NEWS
Monday, July 23, 2018
Ben Sherman Soho Concept Store
FASHION - COMPANY NEWS
Source : Ben Sherman
Ben Sherman, the iconic British heritage brand, announced the opening of a new concept store, in time for the fall/holiday shopping season.
The Soho pop up location at 130 Greene Street will be open from September 1, 2018 through the holidays and will carry the entire Ben Sherman collection - from RTW to accessories, footwear and jewelry as well as special limited edition pieces. The 2,000 square foot location will include a stage for live instore performances.
Ben Sherman shot to fame in the 1960's after creating the perfect button down shirt – cherished by almost every style movement of the last five decades - the brand is still loved and worn today by style aficionados of every generation. The button down shirt, in many ways, is how the Ben Sherman brand became a household name and it is synonymous with the brand's identity to this day. In honor of the iconic shirts, the store will offer a full service shirt bar with hundreds of styles and colors to choose from.
Most recently, the brand teamed up with celebrated British fashion designer Henry Holland, on a collection of unisex styles that received rave reviews during London Men's Fashion Week. Select pieces from the collaboration will be available in the US with the NY concept store being the only location to stock the entire Ben Sherman X House of Holland capsule.
Michael DeVirgilio, President of Ben Sherman's parent company Marquee Brands stated, "After strong growth in other markets, we're now ready to begin rebuilding the US retail presence. Our customer remains loyal and has been very vocal in demanding that we bring back US retail locations, we took the time to do our due diligence and decided to move forward with a unique non-traditional, long-term concept store approach, re-imagining the retail experience with an eye toward keeping it fresh and interesting by changing locations, redesigning the layout, playing with the look and feel from season to season. Each new concept store will have its own unique point of difference. The customers have spoken and we're listening."
In addition to the shirt bar and Ben Sherman X House of Holland collection, the store will offer monthly programming and activations ranging from a speaker series, influencer dinners and concerts to engage shoppers and create an interactive retail experience.