× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

LIFESTYLE - COMPANY NEWS

Cirque du Soleil Entertainment Group expands family offering with acquisition of VStar Entertainment Group

Thursday, July 5, 2018

CirqueDuSoleil CRYSTAL Photo by Matt Beard 2017

CirqueDuSoleil CRYSTAL Photo by Matt Beard 2017

LIFESTYLE - COMPANY NEWS

Source : Cirque du Soleil Canada inc.

Facebook Share Twitter Tweet Google Plus Share

Global live entertainment leader Cirque du Soleil Entertainment Group today announced the acquisition of Minnesota-based VStar Entertainment Group and its Florida-based circus arts subsidiary Cirque Dreams. The addition of VStar Entertainment Group to its portfolio allows the Montreal creative powerhouse to expand its audiences with plug-and-play creative content specifically designed for children and families. With its integrated live entertainment platform and broad global distribution network in small theaters, the acquisition of VStar and Cirque Dreams will contribute to further establishing Cirque du Soleil Entertainment Group as the world leader in live entertainment for audiences of all ages.

"Building on the successful integration of Blue Man Group over the last year, today we are taking another decisive step towards realizing our ambition. While circus arts will always be at the core of our creative offering, we continue to look for ways to expand and diversify our portfolio with new forms of entertainment and new brands, reaching new audiences and expanding our own creative and production capabilities", said Daniel Lamarre, President and CEO of Cirque du Soleil Entertainment Group. "VStar Entertainment Group has a proven track record and recognized expertise in small theatrical production, which complements Cirque du Soleil's expertise in large-scale production and global touring. We firmly believe the knowledge transfer will help us develop our own capabilities in this type of entertainment and therefore, contribute to growing our footprint in the live entertainment production industry."

VStar Entertainment Group is a live entertainment provider producing theatrical shows, exhibits, cruise ship shows and outdoor events. VStar is best known for its children and family shows showcasing popular brands from Nickelodeon and Spin Master, such as PAW Patrol. Over nearly four decades, it has built an impressive footprint in the global entertainment industry, presenting over 39,000 performances in more than 40 countries, reaching over two million guests annually. On its own, PAW Patrol Live "Race to the Rescue" toured in 250 cities in 18 countries on 4 different continents in 2017.

"VStar has a history of growing through partnerships with great entertainment brands and we are always on the lookout for the next transformative opportunity. We now find ourselves on the brink of our next chapter and only a global producer like Cirque du Soleil could help us achieve our vision. Their expertise in the live entertainment industry is unparalleled and it is an honour to join forces with their organization", said Eric Grilly, CEO of VStar Entertainment Group.

Cirque Dreams, founded by Broadway Director Neil Goldberg and established in Florida, is the entertainment group's circus arts division which successfully produces and operates tours and shows in theatres and various popular touristic venues through partnerships with Norwegian Cruise Line and Gaylord Hotels, among other business to business opportunities. "I have always admired the creative forces behind Cirque du Soleil and could not wish for a better partner to continue developing Cirque Dreams. I look forward to contributing my creative mindset to the company's evolution", added Cirque Dreams President Neil Goldberg.





LATEST POSTS
Don't be surprised when you hear the name ‘Gasparin’ multiple times while watching a biathlon World Cup race, yes sisters are competing together at the highest level Biathlon organization. I asked Elisa Gasparin about her career and the importance of individual sponsorship in biathlon.
Line Also Unveils Ship's Dramatic New Hull Design And Livery That Pays Homage to Company's Legacy as America's Cruise Line
The Rock Agency is a Model & Talent Management agency. Since 1969, they have been building invisible bridges between brands and models. I talked to Raquel Repka, the President of The Rock Agency, about the world of fashion and the importance of agencies.
The transformed New York City landmark hotel debuts new guest rooms, suites, Club Lounge, and La Prairie Spa for the fall season