× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

FASHION - COMPANY NEWS

L'Oréal acquires German natural beauty company Logocos Naturkosmetik AG

All the company's brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming.

Wednesday, August 1, 2018

 Logocos Naturkosmetik AG

Logocos Naturkosmetik AG

FASHION - COMPANY NEWS

Source : L'Oréal Paris

Facebook Share Twitter Tweet Google Plus Share

L'Oréal announces the signing of an agreement to acquire Logocos Naturkosmetik AG, the German beauty company which pioneered natural cosmetics with the brand Logona and other brands such as Sante. All the company's brands are vegan and bio certified with a range of products using their own plant extracts and natural ingredients derived from organic farming.

Founded in 1978 by a naturopath, Logocos Naturkosmetik is based in Hanover, Germany and employs about 340 people. In 2017, net sales were 59 million euros across Germany and other countries in Europe.

Logona products cover haircare, hair color, skincare and hygiene product categories and are found in specialized distribution, mainly organic stores, at a premium price level for the engaged consumers of natural cosmetics. Sante line of products includes haircare, skincare, hygiene and make-up and is found mainly in mass retail at an accessible price for young and trendy consumers.

Alexis Perakis-Valat, President of L'Oréal's Consumer Products Division, said "Logocos brings to the Division two authentic and certified naturaI brands as well as a unique expertise from a worldwide pioneer of the organic beauty market. In line with L'Oréal's strategy to "seize what starts", this acquisition reinforces the position of the Division on one of today's major beauty ascending trends".

Fabrice Megarbane, General Manager L'Oréal Germany, said "L'Oréal Germany is excited to acquire an expertise in natural cosmetics in a market where the desire for organic cosmetics is among the highest in western Europe."

With this acquisition, L'Oréal plans to expand the sales of Logocos Naturkosmetik brands internationally. The transaction is expected to be completed in a few months after customary regulatory approvals.





LATEST POSTS
Aloft Hotels, with more than 150 hotels in more than 20 countries, has added a brand new one to its collection. Aloft Shanghai Zhangjiang Haike Hotel became the first Aloft hotel in Shanghai.
It should be wonderful to pursue a career in a creative profession like photography and work in projects related to the cars you are interested in. I talked with Seagram Pearce about his life, photography career, and the details of automotive and commercial photography.
Bombshell Paradise, the award-winning new limited-edition fragrance collection released by Victoria's Secret for this summer, attracts attention with its scent, pinky color, and stylish bottle.
The most crucial element in the decoration of your living room is the sofas, and according to the size and structure of the room, we also complete the concept with the corner sofas. We have chosen modern corner sofas for your living room from the collections of the famous Italian brand B&B Italia.
Kaleidoscope breaks us from our real world and takes us to places where there are entirely magical visuals. James Stanford reflects this magic in his artwork and offers us the opportunity to enjoy this world without the need for kaleidoscope.
Bontena Business Solutions