× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Education Innovations
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business

FASHION - COMPANY NEWS

Prada Fall/Winter 2018 Womenswear Advertising Campaign : Ultravision

Incandescent with unreal, extreme and saturated hues, these images - and the women inside them - are part realty, part fantasy.

Wednesday, August 15, 2018

Ultravision Prada Fall/Winter 2018

Ultravision Prada Fall/Winter 2018

FASHION - COMPANY NEWS

Source : Prada

Facebook Share Twitter Tweet Google Plus Share

Jutting into the night sky above Milan, the extreme architectonic interiors of the Milan Fondazione Prada Torre form the arresting backdrop for Ultravision , the latest face of 365 for the Prada Fall/Winter 2018 advertising campaign, the latest reimagining of the Prada woman.

Ultravision Prada Fall/Winter 2018

Ultravision Prada Fall/Winter 2018

Photographed by Willy Vanderperre in the Torre's spectactular enclaves - its labyrinthine, multi-angled staircases and its glass pinnacle with panoramic views across the skyline of Milan - each image is a heightened experience, radiating both colour, and feminine strength. The cast of models - Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems, Anok Yai - are reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic.

Ultravision Prada Fall/Winter 2018

Ultravision Prada Fall/Winter 2018

Seen in sequence, these images are fragmented parts of a single storyline - a journey - these women symbolically ascending the Torre's staircases to its peak, and captured in bold, intense colour, glowing on the edge of a dark nightscape.

Ultravision Prada Fall/Winter 2018

Ultravision Prada Fall/Winter 2018

Incandescent with unreal, extreme and saturated hues, these images - and the women inside them - are part realty, part fantasy.





LATEST POSTS
Ozan Çelik is an architectural photographer who has studied architecture. His educational background and the city he lives in gives him a different perspective. We had a conversation about architectural photography with Ozan.
Don Purser discovered his passion for architecture when he was 6 years old. He seriously decided to become an architect in high school years. After his graduation from Texas Tech University in 1974, he began his architectural career in Houston.
Maglieriapelle is a handcrafted men's shoe brand with a direct-to-customer model. It offers unique leather shoes with opanka stitching technique, premium leather selections, and their signature hand-painting. I talked with them to learn more.
Autor Rooms is the first hospitality concept in Poland built entirely from local products in collaboration with local designers and producers. I talked to Magdalena Ponagajbo about this concept and she told me about the concept, history, and features of Autor Rooms.
Barcelona is a city with its own culinary culture. Daniel Rueda has also grown up in this culture and is now the owner and the chef of Restaurante TAPEO. I talked to chef Daniel Rueda about Restaurante TAPEO when he found a gap in his busy schedule.