Jutting into the night sky above Milan, the extreme architectonic interiors of the Milan Fondazione Prada Torre form the arresting backdrop for Ultravision , the latest face of 365 for the Prada Fall/Winter 2018 advertising campaign, the latest reimagining of the Prada woman.
Ultravision Prada Fall/Winter 2018
Photographed by Willy Vanderperre in the Torre's spectactular enclaves - its labyrinthine, multi-angled staircases and its glass pinnacle with panoramic views across the skyline of Milan - each image is a heightened experience, radiating both colour, and feminine strength. The cast of models - Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems, Anok Yai - are reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic.
Ultravision Prada Fall/Winter 2018
Seen in sequence, these images are fragmented parts of a single storyline - a journey - these women symbolically ascending the Torre's staircases to its peak, and captured in bold, intense colour, glowing on the edge of a dark nightscape.
Ultravision Prada Fall/Winter 2018
Incandescent with unreal, extreme and saturated hues, these images - and the women inside them - are part realty, part fantasy.
In fashion brands, we see that family traditions are passed on from generation to generation. Some family members continue on the same road, while others set new targets for themselves. Sharon Bensason Behar is a designer who creates his own brand by combining experience he gained in the family business with his own design approach. I talked with Sharon Bensason Behar about Ron Tomson.
The most important factor in the invention of products that add convenience to our lives is the need. The inventors, who think that a new solution is necessary, find new solutions for the problems and develop innovative products. The Ferraris brothers made our life easier with the inCharge they designed. I talked with Lorenzo Filiberto Ferraris about Ferraris Group Sagl and inCharge.
An architect does not need to design large-scale buildings or houses to show his or her creativity. Small size minimalist projects such as "Cabin on a Rock" can reflect its architects' perspectives with all the details. I talked to Isamu Kanda, the architect of this minimalist building, about his career and his projects.
Make a quick start, decide to right maneuvers at the right moment while sliding on a tiny sled in the ice tunnel, always try to be faster, and reach to the end of the track as soon as possible. This is the way I can define 'Skeleton' in a non-technical format. I had the chance to interview Janine Flock, 2015 Overall World Cup Winner Skeleton Athlete, about her career and the importance of individual sponsorship in winter sports.
Technology advances every day and adds new fun to our lives. VR headsets are one of the most important examples of this. Now, technology companies are developing tools to make everything more realistic and present their new products one by one. Beijing-based LUCI presents the World's First Immersion-on-Demand Personal Wearable.
