× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists
× Main Page Fashion Lifestyle Sport Home Travel Real Estate Business
Social Responsibility Environment Education Innovations Retail Design Photography
Brands Lists

FASHION - INTERVIEW

Interview with Mariano Moreno, Director and Founding Partner of Lifestyle Srl, about BorboniQua Shoes

After 40 years of experience in the footwear industry, Mariano Moreno decided to create his own brand and BorboniQua was born. I talked with Mariano Moreno about BorboniQua.

Thursday, January 10, 2019

Mariano Moreno

Mariano Moreno

FASHION - INTERVIEW

by Mehmet Kaplan

Facebook Share Twitter Tweet Google Plus Share

In the fashion world, there are cities with brand value, such as Paris, Milan and New York. Although Naples is not as popular as these cities, it has a long history in leather processing and footwear production. Mariano Moreno positioned BorboniQua as a brand that produces modern designed and useful shoes with traditional technics. And he also paid special attention to make his products bear the mark of "made in Naples". I talked with Mariano Moreno, Director and Founding Partner of Lifestyle Srl, about BorboniQua Shoes.

Mariano, before talking about BorboniQua, could you tell us about your background and shoemaking industry experiences?

I have dealt with the footwear and clothing industries as a representative for central and southern Italy since 1979. I have managed both positioning and sales throughout these areas with brands including Timberland, American footwear, Levis, Allen Edmond’s, Justine boot, Polo Ralf Laurent, Tommy Hilfiger, Clarks and Filson amongst others. I have been collaborating with different brands for over 15 years to enhance stylistic choices and for production purposes. I have recently given life to a much-desired project of creating a collection of footwear and accessories entirely “made in Naples” reaching to international markets.

BorboniQua Shoes

BorboniQua Shoes

Could you tell us about BorboniQua?

The name of our collection BorboniQua is strongly connected to the territory of Naples and of course the Bourbon period from what was then the Kingdom of Naples. Our creative philosophy contains elements of tradition but also innovation reflected in the same values.

What are the most important values of BorboniQua?

Apart from tradition and innovation, I would say that craftsmanship, elegance, and style are extremely important.

What is the importance of the Neapolitan tradition for you?

To maintain and possibly develop the values of many craftsmen’s talents who have demonstrated the quality and sheer elegance of Neapolitan styling over the years to become today renowned throughout the world.

BorboniQua Shoes

BorboniQua Shoes

Could you tell us about your design and production philosophy? What is the sine qua non of a quality shoe?

The actual design of BorboniQua’s creations follows an evolution from a traditionally classic product - revised to keep up with the times. This revision principally regards comfort together with the introduction of elements from recent technological innovations. The base of our work starts with the innovative choice of materials and colours but using Classic line models. We also strictly select only natural materials.

What kind of footwear do you have in your collections? Could you tell us about the style details of the Sport collection?

Our collections mainly consist of Classic footwear for both men and women and may be defined as the real evolution of Classic using experimental funds and technical solutions. The Sport category has been specifically designed for men and women searching for a sporty but sober and elegant style.

BorboniQua Shoes

BorboniQua Shoes

What are the advantages of operating all your production processes in Napoli?

We did not really consider this choice as an advantage but a precise desire to represent with this project the potential of this territory even though having one destination to follow production is obviously a plus.

How often do you add a new design to your collections?

Each time that we can consider the new product fit to be part of the BorboniQua brand.

BorboniQua Shoes

BorboniQua Shoes

What do you enjoy most about wearing BorboniQua shoes in your daily life?

Yes, I am certain to be using a product of the highest quality, elegant but comfortable.

Social media platforms are a new showcase for fashion brands. What do you think about the power of social media on buyers' decisions?

I consider Social Media as a valid tool for spreading information regarding specific targets but I believe the decision of purchase relies on the emotion that the product creates.

BorboniQua Shoes

BorboniQua Shoes

How can our readers follow BorboniQua?

Through social networks and our website.

Where can our readers buy BorboniQua shoes?

We currently use various national and international networks and sale formats - but the purchase is simply direct using e-commerce on our website.

Thank you Mariano for your time.

For more information, please click here to visit the website of BorboniQua Shoes





LATEST POSTS
Although her undergraduate degree was in biology, her real passion was always photography. In 2012, she established her own studio that focuses on interiors, travel and fine art photography. I talked with Helynn Ospina about architectural and interiors photography.
Quentin & Jean-Baptiste Gaveau were inspired by street style, and they established BILLYBELT in 2012, to make a difference in everyday wear by designing colorful braided belts. I talked with Jean-Baptiste Gaveau about BILLYBELT.
Douglas Barnhard has decided to use his 20-year cabinet making experience in a completely different area. Now, he designs and produces mid-century modern designed birdhouses for our flying friends in nature. I talked with Douglas Barnhard about Sourgrassbuilt birdhouses.
They were born in different cities, finished different high schools, but had the same passion for photography. They met in Stockholm, studied photography in Gothenburg together, and decided to cooperate. I talked with Marco Grizelj and Kristian Krän about advertising photography.