Conor McGregor Announces the Launch of Proper No. Twelve Irish Whiskey in Australia

LIFESTYLE - EDITORIAL

by Mehmet Kaplan

Just weeks after Proper No. Twelve launched in the United Kingdom, Eire Born Spirits make an announcement about their expansion to the Australian market. With this important step, Proper No. Twelve is now available in four countries including Ireland, the United States, United Kingdom, and Australia. In all this process, Proximo Spirits is the global distribution partner for Proper No. Twelve.

Proper No. Twelve Irish Whiskey

Proper No. Twelve Irish Whiskey reflects the culture of the place where Conor McGregor was born and grew. About the roots and the name of Proper No. Twelve, McGregor said, "Many ask where the name Proper No. Twelve comes from. I was born and bred in the Dublin suburb of Crumlin, Dublin 12 – this is a proper Irish whiskey and being a 'Dublin 12 Man' we named my brand Proper No. Twelve. My success can be traced from the lessons I learned growing up in D12, the values of loyalty and hard work. It is a brand made for all, not the select few. I respect other whiskeys, but we are coming in strong and with purpose. As of today, we have shipped close to 200,000 9-liter cases from the distillery, an incredible level but only the beginning for me and my Proper team!"

Eire Born Spirits and its founder, Conor McGregor has activated a social responsibility program to donate $5 for every case sold to local first responders and emergency service organizations and charities, up to $1 million annually.