Casio Collaborates with Everlast for G-SHOCK Fitness Timepiece

FASHION - EDITORIAL

by Taner Korkmaz

Ever since the launch of the first G-SHOCK in 1983, Casio has constantly been evolving, both technically and in design, and has succeeded in creating a unique consumer base worldwide with its iconic style.

Everlast, founded in 1910, is the world's leading boxing and MMA equipment manufacturer and its products are sold in more than 75 countries on 6 continents.

As a result of the collaboration of this two pioneer and iconic brands, the new GBA800EL-4A appeared. The matte red color inspired by boxing gloves and the world-famous Everlast logo makes this new fitness watch different. These visual features, of course, are the hallmarks of this limited production watch at first glance.

The product, which is designed with different features, has distinguished itself from the others. The new GBA800EL-4A has a three-axis acceleration sensor to track the walking / running tempo as well as step count. The digital display also shows the number of steps and the hourly step graph.

With the G-SHOCK Connected app and Bluetooth connection, users can track their daily, weekly and monthly step graphs, as well as calories burned. Also, thanks to this app, users can view their exact positions so that they can plan their workouts much more quickly.

The GBA800EL-4A will be available at G-SHOCK retailers including Macy's, the G-SHOCK Soho Store, and gshock.com. The price of the G-SHOCK GBA800EL-4A is 160 USD, and it will take place on the shelves with the beginning of July.