GODIVA Announces the Opening of its First Café in New York City

LIFESTYLE - EDITORIAL

by Mehmet Kaplan

The famous premium chocolate brand GODIVA was founded in 1926 by Pierre Draps in Brussels. For nearly 100 years, they have been using the highest quality ingredients in the world, and they continue to maintain their quality by Belgian craftsmanship. GODIVA is taking new steps within its growth-oriented global strategy. GODIVA Cafés is one of the most critical investments that will make the most significant contribution to the brand in the fivefold growth target in six years.

GODIVA products are distributed in more than 100 countries. You can find these products in the brand's chocolate boutiques and other fine retailers. After that, you can see GODIVA Cafés on the streets you walk and taste many GODIVA flavors including the newest products. GODIVA wants to expand Café concept to 2000 locations worldwide and planned to open 400 of these in the US.

GODIVA Announces the Opening of its First Café in New York City

To expand its Café Concept in the US, GODIVA decided to open its first café in New York City and on April 18, 2019, the Lexington Avenue café was officially opened. The menu with unique flavors created by Thierry Muret, Executive Chef Chocolatier, for GODIVA cafés, is also available at 560 Lexington Avenue.