Hainan Airlines Expands its Fleet with "Dream Feather" Concept

BUSINESS - EDITORIAL

by Beren Dere

"Dream Feather" concept, which was created as a result of the collaboration of Hainan Airlines with the UK-based renowned design company PriestmanGoode, was completed after two years of work. The "Dream Feather" concept is designed not only to offer passengers a comfortable journey, but also to play an important role in increasing the brand awareness with the feather pattern in every area that is constantly visible by passengers in the process of Hainan Airlines' new branding process.

The "Dream Feather" Dreamliner also includes a third class, the Super Economy class, for the first time in addition to two existing classes. This new Dreamliner has 294 seats. With the new class, it has 26 business class seats, 21 super economy class seats, and 247 economy class seats. To provide top comfort seats, Hainan Airlines has preferred Super Diamond seats that produced by high-end seat manufacturer Rockwell Collins.

As in every section of the aircraft, the new cabin is equipped with the latest technology products. But the new concept is not limited to the cabin and interior decoration. It is possible to see the traces of the "Dream Feather" concept, which is the new identity of Hainan Airlines, in the company logo, ground services, and VIP areas. The "Dream Feather" concept welcoming the passengers from the moment they step into the check-in area until the moment they disembark from the plane.