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ENVIRONMENT - EDITORIAL

Michael Phelps, Global Ambassador Of Colgate, Gives Tips to Reduce Water Consumption

While brushing teeth, if the tap remains open for two minutes, causing 64 glasses of clean water to be wasted. Michael Phelps is working to raise awareness of saving water.

Thursday, April 25, 2019

Michael Phelps and his son Boomer Phelps

Michael Phelps and his son Boomer Phelps

ENVIRONMENT - EDITORIAL

by Bengi Duru

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With record-setting 23 gold medals and a total of 28 Olympic medals, Michael Phelps is the most decorated Olympian in history. Moreover, as an athlete who has achieved all these achievements in the pool, he takes part in 'Save Water' initiative as a global ambassador of Colgate in order to raise awareness of households about water consumption.

Nicole and Michael Phelps

Nicole and Michael Phelps

Colgate products are found in two of the three houses in the world, and almost all of them requires water for use. Being a leading global consumer products company puts an important responsibility on the shoulders of the brand. Striving to significantly reduce water use during the production and distribution of its products, Colgate organizes awareness-raising campaigns to reduce water consumption for its customers.

Since 2017, Michael Phelps has been taking part in different events in order to make increase awareness of conscious water consumption as a global ambassador of Colgate.

Nicole and Michael Phelps, turn off the tap while brushing your teeth to save up to 64 glasses of water.

Nicole and Michael Phelps, turn off the tap while brushing your teeth to save up to 64 glasses of water.

Colgate's ongoing "Save Water" initiative has a simple message, and it is straightforward to shape our behaviors to save water. We can start by turning off the tap while brushing your teeth. This two-minute period allows us to save 64 glasses of water, and we also help reduce the electricity usage needed to deliver this water to your home.

When the small savings made by each household combined, it becomes a much more significant impact, and give us a chance to hand over a more livable world to the next generations.