W Concept Opens its First Retail Pop Up, URL to IRL, in New York

FASHION - EDITORIAL

by Beren Dere

WIZWID, one of the largest fashion e-commerce platforms in South Korea, established W Concept with a different vision in 2006. They aimed to introduce Korean culture, art, and lifestyle with limited edition collections designed by top Korean designers. The W Concept has been successful and has become a multinational e-commerce platform that has supported new designers and brands and shows them on an international platform.

Since it started operating in 2011 as an e-commerce platform, W Concept has been expanding its brand portfolio. With over 2000 independent brands, W Concept pays attention to the fact that the products offered to consumers are below the $ 200 price band.

W Concept, URL to IRL, in New York

W Concept opened its first retail pop up in Soho, and named "URL to IRL." W Concept will give a place to 19 brands include Maison Marais, Kindersalmon, Frontrow, Andersson Bell, and J. Chung.

URL to IRL also offers customers a floral infinity mirror room and an arcade game room. And, W Concept presents gifts and discount coupons to customers to celebrate the opening.