Designer Parfums Announces the Official Perfume Partnership with Formula 1®

by Caner Ozdemir

CAA-GBG Global Brand Management Group, one of the world's leading brand management companies, has partnered with Formula 1® in last months in order to expand the global audience and increase the overall fan experience.

Dilesh Mehta, Chairman and CEO of Designer Parfums stated that Designer Parfums would create a fragrance brand that will best reflect the core characteristics of Formula 1®.

Designer Parfums added Formula 1® to its portfolio distributed in more than 80 countries. This portfolio consists of designers and celebrities fragrance brands such as Jennifer Lopez, Ariana Grande, Naomi Campbell, Porsche Design, Ghost, Aigner Parfums, Scherrer, and Cerutti 1881.