×
Fashion
Lifestyle
Sport
Home
Travel
Real Estate
Business
Social Responsibility
Environment
Education
Innovations
Retail
Design
Photography
Brands
Lists
Bontena on Social Networks
Bontena Brand Network Official Facebook Account Bontena Brand Network Official Instagram Account Bontena Brand Network Official Twitter Account Bontena Brand Network Official Pinterest Account
© 2021 Bontena Brand Network. All Rights Reserved.
Use of this site constitutes acceptance of our Terms of Use and Privacy Policy.


×
Bontena on Social Networks
Bontena Brand Network Official Facebook Account Bontena Brand Network Official Instagram Account Bontena Brand Network Official Twitter Account Bontena Brand Network Official Pinterest Account
© 2021 Bontena Brand Network. All Rights Reserved.
Use of this site constitutes acceptance of our Terms of Use and Privacy Policy.


FASHION - EDITORIAL

Designer Parfums Announces the Official Perfume Partnership with Formula 1®

Designer Parfums and Formula 1® have signed a licensing agreement that makes Designer Parfums the first official partner for Formula 1® branded fragrance.

Monday, May 13, 2019


by Caner Ozdemir

Facebook Share Twitter Tweet

CAA-GBG Global Brand Management Group, one of the world's leading brand management companies, has partnered with Formula 1® in last months in order to expand the global audience and increase the overall fan experience.

Dilesh Mehta, Chairman and CEO of Designer Parfums stated that Designer Parfums would create a fragrance brand that will best reflect the core characteristics of Formula 1®.

Designer Parfums added Formula 1® to its portfolio distributed in more than 80 countries. This portfolio consists of designers and celebrities fragrance brands such as Jennifer Lopez, Ariana Grande, Naomi Campbell, Porsche Design, Ghost, Aigner Parfums, Scherrer, and Cerutti 1881.