Kylie Jenner Announces Kylie Skin with a Record-Breaking Digital Billboard Campaign

FASHION - EDITORIAL

by Meryem Aksoy

This record-breaking national digital out-of-home campaign shows the point where interactive digital marketing comes to. This system enables product promotion and advertisements to be shown in desired locations at any time with a single click, and it is a very effective method for both small and medium sized companies and those brands which want to promote their products and services nationwide.

Adomni collaborates with some media owners, such as Lightbox OOH Video Network, Lamar Advertising, Clear Channel Outdoor, and Superior Digital Billboards, to make it possible to deliver programmatic campaigns to a wide range of audience.

This collaboration has a significant impact on the success achieved by Kylie Jenner's new skincare brand Kylie Skin campaign. The largest digital billboard campaign to date has reached Kylie Skin to the audience in more than 1,100 cities. The billboards in the crowded areas, including Times Square and Las Vegas Boulevard, aim to deliver the brands' messages to the widest audience.

Kylie Skin campaign ran at over 4,300 roadside digital billboards and 1,500 digital video screens in over 200 shopping malls shortly before the product launched. Adomni's self-service online digital ad publishing platform makes it possible to run ads at the target place at any time.