Lamborghini Sets Sales Record in the First Half of 2019

LIFESTYLE - EDITORIAL

by Caner Ozdemir

Lamborghini, one of the world's leading supercar brands, celebrates the success of Urus in its SUV segment. The vehicle that brings fresh blood to the brand is currently the most popular vehicle in the Lamborghini showrooms and enables the brand to break sales records.

Lamborghini Sets Sales Record in the First Half of 2019

In the first six months of 2019, 4,554 Lamborghini were delivered to their owners, which is higher than total sales in 2017. During this period, 2,693 units of Urus, 1,211 Huracáns, and 649 Aventadors were delivered.

Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini, said in a statement that Lamborghini proves to be in a good position once again. Lamborghini has broken consecutive sales records for five semesters, and this success showing the value of the brand, the quality of models, and the accuracy of commercial strategies. Also, Stefano Domenicali didn't forget to thank the team who achieved this success and devoted themselves to the brand.

Lamborghini Sets Sales Record in the First Half of 2019

The American continent market has grown enormously with a 128% increase in sales. The increase in sales in the Asia-Pacific region by more than 100% and the 67% increase in Europe constitute the regional image of this global sales record. The American market maintains its leading position in Lamborghini sales. It is followed by Greater China, United Kingdom, Japan, and Germany.

Lamborghini Sets Sales Record in the First Half of 2019

The development of the new production facility at the Sant'Agata headquarters has been completed. Lamborghini aims to set new sales records by raising the bar every year.