Fashion - Beauty - News
Tuesday, December 20, 2022
Scent Beauty and Kylie Minogue collaborate on DISCO DARLING - Photograph by Courtesy of Scent Beauty
Fashion
Beauty - News
Melisa Kaya
Known as an entrepreneur as well as a musician, Kylie Minogue has launched DISCO DARLING, a floral, musk, and fruit flavored fragrance inspired by her latest album DISCO. Kylie Minogue collaborates with Scent Beauty in the launch and marketing of the new DISCO DARLING.
Scent Beauty worked with world-renowned director Sophie Muller, a frequent collaborator of Kylie Minogue, on DISCO DARLING's marketing campaign. Sophie Muller is interpreted as the right choice for the advertising campaign, as she directed two different music videos from Kylie Minogue's latest album DISCO, which inspired the new fragrance.
DISCO DARLING is available in the European, American and Australian markets and will be available in the rest of the world by early 2023. DISCO DARLING has managed to attract attention as the newest member of the Kylie Minogue fragrance family.
