Lifestyle - Cars - News
Thursday, December 22, 2022
Bose and Volvo Cars collaborate on next-generation sound systems - Photograph by Courtesy of Bose and Volvo Cars
Lifestyle
Cars - News
Taner Korkmaz
In the early 1980s, Bose developed the world's first factory-installed premium automotive sound system. The brand continues this tradition for more than 40 years and works with some of the world's leading premium automakers. Bose announced that it has added Volvo Cars to its portfolio of partner car manufacturers.
The all-electric Volvo EX90, which will be available in early 2024, will be equipped with the first audio system developed as a result of the collaboration between Bose and Volvo Cars. Then, sound systems that will be developed specifically for each model will be integrated into the new Volvo models. Developed as a result of the collaboration of Bose and Volvo Cars engineers, these premium sound systems promise drivers and passengers a whole new experience.
As the pioneer of factory-installed sound systems, Bose focused on the technical features of the 14-speaker sound system it developed for the Volvo EX90, as well as its compatibility with the interior of the vehicle and providing the best sound quality at every point. Developed by Bose, Perceptual Sound Rendering (PSR) eliminates the need for individual speakers to be adjusted for seat positions and allows orchestral setups for the entire interior at once.
Equipped with advanced technologies such as SurroundStage, BassSync and AudioPilot 3, the Bose Sound System will be applied first to the Volvo EX90. Before starting mass production of the Volvo EX90, a detailed demonstration of the Bose Sound System developed by Bose and Volvo Cars engineers will be made.
