Fashion - Beauty - News
Tuesday, January 17, 2023
Lancôme announces Emma Chamberlain as new global ambassador - Photograph by Courtesy of Lancôme
Fashion
Beauty - News
Melisa Kaya
French luxury perfume and cosmetics brand Lancôme has announced its collaboration with Emma Chamberlain, with whom it will work together on works that appeal to the Gen Z. Fashion icon, entrepreneur, and girl of the 21st century Emma Chamberlain has become Lancôme's new global brand ambassador.
With the success of her YouTube channel, which she launched at the age of 16, by displaying an authentic version of herself, Emma Chamberlain suddenly became an inspiration for the younger generation on social media. Emma Chamberlain accompanies her fans on their journey with fun and humorous content.
Emma Chamberlain, who has more than 30 million followers on social media with her unique perspective, will play an important role in spreading the positive and strong beauty values of the Lancôme brand to the younger generation.
Famous for her content that clearly addresses the problems of her generation, Emma Chamberlain is an entrepreneur who has also created her own brand. Emma Chamberlain, who created the “Chamberlain Coffee” brand in 2020, managed to go beyond social media. The Lancôme collaboration will create a whole new field for Emma Chamberlain.
The 4-episode web series “How do you say beauty in French”, launched on Lancôme's YouTube channel, reflects Emma Chamberlain's point of view and humor. In the first step of the collaboration, Emma Chamberlain explores the world of skincare and makeup while sharing the information with her own interpretation. Emma Chamberlain will be Lancôme's gateway to Gen Z.
