The top jewelry brands are in a veiled race to offer unique designs to those who embrace luxury as a lifestyle. Luxury, which some people call extravagance, is at the center of lifestyles for some of us.
Tuesday, February 11, 2020
updated by Beren Dere
Top Luxury Jewelry Brands
Although the top luxury jewelry brands did not determine the trends at that time, luxury is a concept that dates back to the existence of humanity. While a vast segment of the society worked to maintain their lives, a minority of them continued their lives in luxury. This can be seen in archaeological excavations. In an uncovered city, jugs and simple utensils are unearthed in many homes, while archaeologists can find jewelry that is proof of luxury in just a few homes.
These lifestyles, which have been separated by very sharp lines for many years, centuries and even millennia, are now intertwined. Luxury vehicles, luxury houses, luxury fashion, or luxury jewelry are part of our daily lives. We can see the stores of the top luxury jewelry brands on the street where we go from work to home. Now the most famous jewelry brands are trying to keep their product range as wide as possible. Of course, the high jewelry segment, which still appears unattainable to many of us, is the expertise of the world's top luxury jewelry brands. However, although a diamond ring is still a luxury jewel, it is more accessible than before.
The top luxury jewelry brands have expanded their product range since they realized they needed to appeal to a wider audience. It is no longer a dream to enter a world-famous jewelry brand's store and buy luxury jewelry decorated with precious stones for your spouse or lover. The fact that many top luxury jewelry brands have expanded their product ranges is a challenge for brands' design teams, but the freedom of choice for customers.
However, of course, the high jewel continues to maintain its grandeur. Necklaces, where even a single precious stone is expensive than a luxury car, are waiting in the crates for multi-millionaires or billionaires as the most exclusive designs of luxury jewelry brands. The top luxury jewelry brands are fighting each other in every segment. From the wedding ring of the couple to the necklace of a celebrity walking on the red carpet, and even to the unique pieces used by the royal families, all kinds of luxury jewelry are part of the unique collections of top luxury jewelry brands.
Jewelry is one of the products where the quality of craftsmanship is felt at the highest level. It is the result of combining quality materials with designers' unique ideas by the craftsmanship that requires the highest level of attention and talent. Each piece produced by the best jewelry brands is unique with its original features. What makes a brand high quality is that it produces all its products with the utmost care and attention, from the lowest price tagged product in its store to the most expensive one.
The top jewelry brands are distinguished by their collections, histories, store concepts, and uniqueness. We have listed some of the top jewelry brands for you. Let's stop remembering our loved ones only on birthdays and Valentine Day, let's make every day special.
Chopard was founded in 1860 by Louis-Ulysse Chopard in Sonvilier. Specializing in the production of pocket-watches and chronometers, Chopard continued to manufacture in the Sonvilier region in the Jura region, home to many Swiss watchmakers, until 1937.
After Louis-Ulysse's son Paul-Louis Chopard took over the company, he decided to move Chopard to Geneva in 1937. This decision indirectly became the first step to be one of the top jewelry brands. Geneva was internationally renowned as the capital of Haute Horlogerie, and being there has enabled Chopard to establish closer relationships with customers from all around the world.
Karl Scheufele III, a third-generation member of a German watchmaking and jewelry dynasty, planned to expand his family business by acquiring a Genova-based Swiss watchmaker. On a business trip to Switzerland, he met Paul-André Chopard and acquired Chopard.
Founded in 1904 by Karl Scheufele I in Pforzheim, Germany, the company had expertise in jewelry as well as watchmaking. Karl Scheufele III and his wife Karin focused on maintaining and furthering family traditions in both watchmaking and jewelry. In 1974, they decided to combine their expertise in watchmaking and jewelry to produce Swiss-made wristwatches which decorated with precious stones, and Chopard built a new production facility in Geneva-Meyrin.
In 1976, Chopard created the first Happy Diamonds watch, which allowed the brand to begin its association with diamonds. This patented design has become one of Chopard's symbols.
Since the early 1980s, Karl and Karin's children, Caroline and Karl-Friedrich, have taken an active role in the company and heralded the beginning of Chopard Jewelry. Adorned with diamonds and colorful precious stones created by Caroline Scheufele, the Happy Clown became the mascot of the brand and Chopard made its first step into the world of luxury jewelry.
In 1983, Chopard started to establish its exclusive boutique network and opened its first stand-alone boutique in Hong Kong. In 1986, it opened its first store in Europe in Geneva. Chopard was one of the first brands to launch this initiative among luxury jewelry brands.
After becoming an official partner of the Cannes Film Festival, in 1998, the Festival President asked Caroline Scheufele to redesign the Palme d'Or trophy. This collaboration inspired the Chopard, a luxury jewelry brand, and the Haute Joaillerie Red Carpet collection, launched in 2007, is the result of this inspiration.
Luxury watch brand Chopard has been producing luxury jewelry for a shorter time period compared to other luxury jewelry brands, but with its unique designs, Chopard has become one of the top luxury jewelry brands.
Happy Diamonds is still the brand's signature as Chopard's flagship collection. With the motto, "Diamonds are happy when they are set free!" Happy Diamonds products have been popular since 1976 when the concept was designed. In addition to Happy Diamonds, Chopard offers five different luxury jewelry collections. Chopard collections redefine luxury with each product made with the highest quality precious stones and metals. The utmost care in the production of Chopard jewelry gives them their souls.
Chopard has raised the bar every year with its high jewelry collections. Chopard, one of the first brands that come to mind when it comes to high jewelry, introduced the Red Carpet Haute Joaillerie Collection, dedicated to the Cannes Film Festival. The unique designs in the high jewelry collections were highly appreciated, and Chopard decided to renew this collection every year.
Every single piece from the Chopard high jewelry collection is unique. These unique jewelry, which adorns necks and wrists of even a small section of the world's most famous and wealthy people, are enough to make Chopard one of the best luxury jewelry brands.
Bulgari is one of the most famous and respected luxury jewelry brands in the world. In addition to luxury jewelry, Bulgari is among the most preferred brands with its luxury watches, fragrances, and accessories.
Bulgari's history dates back to a small jewelry shop founded by silversmith Sotirios Voulgaris. The founder of Bulgari was born in 1857 in Epirus Village, Greece. Sotirios Voulgaris moved to Rome in 1881 and opened his first jewelry shop in 1884, laying the foundations for the Bulgari brand.
Sotirios Voulgaris wanted the Bulgari company to become a family legacy, and this happened. Today the company is led by Paolo Bulgari, son of Leonidas-Georgios, one of Sotirios' six children.
In 1905, Bulgari opened its store in Via Condotti, Rome's famous fashion and shopping street, which would later become the company's flagship store. This was a big step on the road from being a local jewelry shop to an international brand.
In its early years, Bulgari designed silver jewels, combining figures of Byzantine and Islamic art with floral motifs. Sotirios Voulgaris closely followed the contemporary art and fashion movements and reflected them in his designs. In the 1920s, Paris was considered the center of fashion and creativity, and it was possible to see this trend in platinum Art Deco jewelry designed by Sotirios. Then the colorful gemstones became the indispensable parts of the jewels.
Sotirios Voulgaris died in 1932 and his two sons, Giorgio and Costantino, took over the leadership of Bulgari. The two brothers, who were interested in jewels using precious stones, had to suppress these demands due to the Second World War and to design mainly natural gold jewels.
The BVLGARI logo was first introduced at the entrance of the flagship store in the Via Condotti in 1934. In ancient Rome, "V" was used instead of "U," the Bulgari logo was changed in this way and the BVLGARI logo, which is still used today, was born.
After the war, precious white metals decorated with diamonds were popular, followed by the age of jewels embellished with colored gemstones. Bulgari has become the choice of celebrities with luxury jewelry designed according to the trends of each period. Elizabeth Taylor and Ingrid Bergman were some of the famous customers of Bulgari.
Giorgio Bulgari died in 1966 and his son Gianni Bulgari and his cousin Marina began running the company. Under Gianni's leadership, Bulgari took essential steps during the 1970s and opened stores in New York, Paris, Geneva, and Monte Carlo. In 1977 Gianni launched BVLGARI Watch, and make a sensational entry into the world of Horlogerie.
Bulgari has always dazzled with luxury jewelry, but it has never hesitated to step into different areas. Bulgari, which has already taken its place in the world of watches, has made initiatives in different areas for consumers who love luxury.
Bulgari launched its first fragrance in 1993 and its first accessory collection in 1995. In 2004, Bulgari added a different perspective to luxury accommodation and collaboration with Marriot International, Bulgari opened the first luxury Bulgari Hotel in Milan.
As one of the top luxury jewelry brands, Bulgari has become the choice of celebrities with its expertise in high-end jewelry. The unique works adorned with breathtaking precious stones reflect the production and design philosophy of the brand. In addition to high-end jewelry, popular jewelry collections such as B.zero 1, Serpenti, BVLGARI BVLGARI are among Bulgari's signature jewels.
Bulgari, one of the top luxury jewelry brands, offers its customers unique collections in the world's leading cities with more than 300 stores.
3. Tiffany & Co.
Founded in 1837 by Charles Lewis Tiffany and John B. Young, Tiffany & Co. began operations as a shop called Tiffany, Young and Ellis, which sold stationery in Lower Manhattan. Tiffany changed its name and product groups in 1953 and took the name of Tiffany & Company and took the step to become one of the top luxury jewelry brands in the world and added the jewel to its portfolio.
In addition to being one of the top luxury jewelry brands in the world, Tiffany & Co. has pioneered many aspects of world retailing with innovations it has added to the trade since the 1830s. Unlike the other stores of the period, he eliminated the bargaining system from his stores by putting price tags on his products and led the retail world by accepting only cash payments. Tiffany published his first mail-order catalog in 1845 and named it "Blue Book". In addition to commercial innovations, he has also won awards for jewelry designs at international shows, which has brought worldwide recognition.
Tiffany moved in 1870 to the building, which was designed by John Kellum and described as the "palace of jewels." Until its relocation to the new Manhattan flagship building on 1906 at 37th Street and Fifth Avenue, it welcomed customers interested in its unique jewels at its 15th Union Square West building.
Tiffany's history includes designs that have an important place in American history. The New York Yankees logo-inspired design and the Medal of Honor revision are some of them.
Tiffany & Co., one of the top luxury jewelry brands, has proved its quality with the awards it has received in events such as the Paris Exposition. In 1956, the world-renowned designer Jean Schlumberger joined Tiffany. In the same year, they collaborated with Andy Warhol, the pioneer of pop art, and created Tiffany holiday cards, which will be of great importance for the expansion of the brand for six years. The achievements have strengthened Tiffany & Co.'s position among the top luxury jewelry brands.
Tiffany manufactures approximately 60% of its products in its own production facilities and maintains the high-luxury level of its products through its quality control. Mount Vernon, New York, Cumberland, Rhode Island, and Lexington, Kentucky are the main locations where Tiffany & Co. jewelry is produced.
Tiffany & Co. has a very important place in the jewelry industry. George Frederick Kunz, one of Tiffany's foremost experts, has pioneered the adoption of metric carat as a weight standard for jewelry. And Tiffany's sterling and platinum standards have been accepted as US standards.
Tiffany & Co. is one of the top luxury jewelry brands that has been in existence for more than 180 years. This brand value, which has been created, has found its reflection not only in the jewels which are produced from unique precious stones but also in the sports world. Some legendary trophies, such as the NFL championship trophy Vince Lombardi Trophy, the NBA championship trophy Larry O 'Brien Trophy, the MLS championship trophy, and the NASCAR Sprint Cup Series' Sprint Cup trophy, were designed by Tiffany & Co.
Tiffany & Co. has its own stores in the world's largest cities, and in addition, its jewelry is available in the leading department stores. With its unique style, Tiffany & Co. is one of the top luxury jewelry brands that has been able to win the admiration of a wide range of consumers.
4. Van Cleef & Arpels
Van Cleef & Arpels is a Paris-based luxury jewelry brand founded in 1896 by Alfred Van Cleef and Salomon Arpels. Van Cleef & Arpels, also known for its luxury watches and perfumes, is inspired by flowers, animals, and fairy textures. Van Cleef & Arpels, one of the most preferred brands among the world-famous people including politicians, singers, and actresses, has been among the top luxury jewelry brands for more than 120 years with its unique designs.
Holiday resorts such as Monte-Carlo, Deauville, Vichy, Le Touquet, and Nice, which are the choice of wealthy people, were the places where Van Cleef & Arpels opened their first boutiques. Van Cleef & Arpels, an expert in high jewelry, won the grand prize at the International Exposition of Modern Industrial and Decorative Arts in 1925 for their unique bracelet.
Van Cleef & Arpels, whose Flagship store is located at Place Vendôme, opened its own boutiques in popular cities such as Geneva, Zurich, Munich, London, Milan, and Paris. With the boutiques they opened in Japan and China, they became the first French jewelry company to open their own boutique in these countries. Van Cleef & Arpels has a fast entry into the American market and has stand-alone boutiques in the most famous cities of the US, such as New York City, Las Vegas, Beverly Hills, Chicago, Houston, Palm Beach, and Aspen.
In order to be one of the top luxury jewelry brands, it is necessary to combine good designs, quality precious stones, and quality craftsmanship, not to be balanced but to keep each one at the highest level and to create unique jewelry. Aware of this, Van Cleef & Arpels founded the School of Jewelry Arts called L'ÉCOLE to train their masters, and they train designers and craftsmen who can continue the brand's design and production philosophy. Van Cleef & Arpels is a conscious brand that contributes to the sustainability of this art by using the gains in jewelry to educating new generations.
Generations that have successfully expanded the legacy of Alfred Van Cleef and Salomon Arpels for more than 100 years have preserved Van Cleef & Arpels' place among the top luxury jewelry brands in the world with both high jewelry and jewelry collections.
5. Harry Winston
Harry Winston was born in 1896 as the son of a small jewelry owner. Growing up in his father Jacob's shop, Harry Winston began to specialize in jewelry trade at a very young age, and in 1920 he started his own business. Harry Winston took his first big step towards becoming one of the top luxury jewelry brands in the world by the acquisition of Arabella Huntington's legendary jewelry collection in 1926. Harry Winston, who reshaped the old designer jewels in this collection with his own modern style, became a prominent gemologist and jeweler. Known as "King of Diamonds," Harry Winston opened his first store in New York City in 1932 and founded Harry Winston, Inc.
Harry Winston, Inc., one of the finest luxury jewelry brands, took its place in the headlines of the world media in 1935 by buying the Jonker, a 726-carat uncut diamond. Thinking that the safest way to send this unique diamond to its headquarters in New York is using regular mail service shows that Harry Winston's exceptional personality and business philosophy.
Harry Winston's passion for diamonds cannot be compared to anything else. Harry Winston, who saw the news of a 726.60-carat raw diamond in a local Brazilian newspaper, first went to Brazil and then followed this diamond to Antwerp, then he examined and purchased this extraordinary diamond.
The fact that the jewels that he designed appear to be exhibited in museums rather than jewels carried on the neck are the result of Harry Winston's unique perspective and knowledge of gemstones. The designs of Harry Winston were chosen by the Duke and Duchess of Windsor, Jennifer Jones, Elizabeth Taylor, and Jacqueline Kennedy. Harry Winston, one of the wealthiest people's first choice in jewelry, has become one of the most important buyers of raw diamonds around the world and one of the leading brands in the gemstone industry.
Inspired by the geometry of nature in his designs, Harry Winston is known for his ability to cut raw diamonds and his unique high jewels. Since its first day, the luxury jewelry brand that bears his name has been among the top luxury jewelry brands in the world.
In 1949, Harry Winston acquired the entire jewelry collection of American socialite Mrs. Evalyn Walsh McLean. 94.80-carat Star of the East and the famous blue Hope Diamond, once owned by Louis XIV, Marie Antoinette, and Lord Henry Hope, were part of this collection. In 1958, Harry Winston donated the Hope Diamond to the Smithsonian Institution, reaffirming his unique personality. The legacy of Harry Winston, who passed away in 1978, still survives with the highest level of quality.
Harry Winston, which opened its first international stores in Geneva, Switzerland in 1955 and then in Paris, France, continued to expand after the death of its founder and opened its first store in Tokyo in 1988. Harry Winston, which launched the first luxury timepiece collection in 1989, has expanded its product range and has made a name for itself in the world of watchmaking.
Harry Winston, a brand that has embroidered legendary diamonds such as the Jonker, the Vargas, Star of the East, Hope Diamond, the Taylor-Burton Diamond, the Lesotho, the Star of Independence, the Anastasia, the Briolette of India, and the Deepdene is one of the most important players in the world of precious stone and one of the top luxury jewelry brands.
How can an entrepreneur radically change an industry? Kokichi Mikimoto is a pearl expert who has accomplished this and established one of the top luxury jewelry brands in the world. He achieved this success by inventing the process of creating the cultured pearl.
Born on January 25, 1858, in Toba, Shima Province, Kokichi Mikimoto discovered his interest in pearls during his childhood. When he saw pearl divers finding treasure in the depths of the sea, pearl became the part of his life. When he saw them closely at the pearl exhibition in 1878, he decided to begin his journey to develop the perfect pearl.
Kokichi Mikimoto founded his first pearl oyster farm in 1888 with his wife Ume. After five years of challenging research and development, in 1893, they managed to create the hemispherical cultured pearls. Although they achieved very successful results, they had great difficulties in overcoming the unreal pearl perception, and Kokichi Mikimoto opened the brand's first jewelry boutique in Ginza to inform customers about cultured pearls to break down the perception.
One of the top luxury jewelry brands, Mikimoto made its first export to Norway in 1897. It took more than ten years to create fully spherical cultured pearls. And in the end, Mikimoto succeeded in what had not been achieved so far and perfected the raw material that put the brand in the world luxury class.
Mikimoto patented many processes related to the process of developing cultured pearls. This allowed the Japanese cultured pearls industry to grow rapidly and achieve economic value. Kokichi Mikimoto, an entrepreneur who managed this economic value intelligently by directing it to the branding process, created one of Japan's first internationally renowned brands, Mikimoto.
Mikimoto, which opened its first boutique in Ginza in 1899, opened its first boutique abroad in London in 1913 and introduced Japanese pearls to the European and American markets. After the Second World War, Mikimoto went into expansion and opened boutiques in major cities around the world, such as Paris, New York City, Shanghai, Chicago, Los Angeles, Boston, San Francisco, and Bombay.
Although scientific research suggests otherwise, Mikimoto has always had to deal with accusations that his pearls are imitations of real pearls. However, Mikimoto succeeded in breaking the perception with its unique designs and became one of the top luxury jewelry brands in the world.
High jewelry designed by Mikimoto, such as Praise to Nature and Les Pétales Place Vendôme are the signature of the brand. The jewelry made with the perfect spheres of pearls adorn women with the beauties of nature. The journey, which started with the first cultured pearl created by Kokichi Mikimoto and his wife Ume on July 11, 1893, is proudly continued by Mikimoto, one of the top luxury jewelry brands in the world.
Piaget is one of the brands that produce both luxury watches and luxury jewelry. The fact that Piaget is both a watch and jewelry brand can give a false impression at first glance. The impression that the watches are luxuriously decorated with jewels is completely wrong. Piaget is a brand that designs and manufactures watches that have advanced horological innovations.
Piaget was founded in 1874 by Georges Piaget. Like many Swiss Made watch brands, Piaget is a brand proudly presented by a town in the Swiss Jura mountains region. Founded in La Côte-aux-Fées in the Neuchâtel region, the brand began its operations as a watch movement manufacturer. Piaget, which produced pocket watches and high-precision clock movements in its early years, focused on wristwatch production after Timothée Piaget, son of founder Georges Piaget, took over the management in 1911.
Piaget started to produce its own collections in 1943 by having the trademark registered. The company started to expand as of 1945 and accelerated its growth by opening a new factory. Having advanced its expertise in luxury watches, Piaget has accomplished many inventions and innovations that are appreciated in the world of horology.
The fact that Piaget is a luxury jewelry brand is based on the fact that it is a luxury watch brand. The Piaget decided to use the precious stones cut and shaped under its control in the production of watches, thus throwing them into the jewelry world. At Piaget, artisans cut and shape precious stones by hand, and they even determine the quality of the precious stones themselves. This was the first step for Piaget to become a luxury jewelry brand.
In 1959, Piaget opened its first jewelry factory and its first boutique in Geneva. Piaget started to manage luxury watch production and luxury jewelry production separately and managed to gain great appreciation in a short period of time with the jewels they designed.
Piaget combined the precision of watchmaking with the elegance of the jewelry, and treated the precious stones as precisely processed wheels and matched them. It is possible to see the reflections of the rules of order and precision from the watchmaking in the high-jewelry designed by the brand.
Piaget designs luxury watches and luxury jewelry, with 145 years of experience. Jewelry by Piaget, all parts of which are manufactured in Switzerland, are sold in select jewelers and Piaget stores in more than 80 countries around the world. Piaget is one of the top luxury jewelry brands in the world as a brand that interprets the sparkles of diamonds, sapphires, rubies, and emeralds in a sophisticated way.
The story of Graff, founded in 1960, is actually the story of its founder, British jewelry Laurence Graff. He was born in 1938 in London's Stepney district. Laurence Graff dropped her education and started an apprenticeship at the age of 15 at a jewelry manufacturer in Hatton Garden, the center of London's jewelry trade. After scrubbing floors for the first three months, he started to learn the business and studied at the Central School of Arts and Crafts. After a three-year learning and planning process, he decided to start his own company.
Laurence Graff, who founded Graff Diamonds company in 1960 to repair Victorian jewelry, had a different perspective. Instead of making 33 different rings, he used them to design one ring by using 33 small diamonds. The jeweler where he sold the ring ordered new jewelry to Laurence Graff after the jewelry was sold in a very short time, and the success of the famous jeweler's approach was proved.
Two years after its establishment, Graff Diamonds opened two stores in London and featured jewelry with rubies, emeralds, and sapphires, in addition to diamond jewelry. Laurence Graff, who has gained great popularity locally, has made many international travels and participated in different exhibitions since 1967 with the aim of reaching international clientele. Laurence Graff, who introduced his products at the palaces of the most famous dynasties of the world and the yachts of rich people, has achieved great success. Graff Diamonds opened its first store outside the UK in 2000 at the Hotel de Paris in Monaco. One of the top luxury jewelry brands, Graff Diamonds currently has more than 50 stores worldwide.
Laurence Graff manages Graff Diamonds, a family business, in a very different way. Seeing the employees and customers of Graff Diamonds as a family, Laurence Graff states that anyone who buys any Graff jewelry is a member of the family.
It is stated that Laurence Graff, a veteran of the jewelry industry, owned or processed many of the most important diamonds in the world history. Laurence Graff has never lost his passion for diamonds, and even said that he is one of the happiest people in the world because he sees diamonds every day.
One of the diamonds that Graff Diamonds cut and processed is the Graff Lesedi La Rona, the world's largest square emerald cut diamond in the size of 302.37-carats, obtained as a result of cutting the 1,109-carat size Lesedi La Rona discovered in Botswana. The 118.78 carats Graff Venus, the largest D Flawless heart shape diamond in the world certified by GIA, was cut in 2016 by Graff diamond cutting masters. Some of the world's most unique diamonds, such as the Golden Empress, the Graff Perfection, the Letseng Star, the Graff Sweethearts, the Wittlesbach-Graff, the Magnificence, and the Empress Rose are among the works of Graff, one of the top luxury jewelry brands.
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