KitchenAid presents its classic design in a new color

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Melisa Kaya

KitchenAid is a brand known for presenting classic designs with an innovative color chart. Offering small kitchen appliances compatible with kitchens of every design with a wide variety of color options, KitchenAid has added Hibiscus color to its color chart. In the first phase, Artisan Series 5 Quart Tilt-Head Stand Mixer and K400 Blender models will be available in Hibiscus color.

Hibiscus, a vibrant fuchsia color with matte finish, was added to the collection inspired by nature. The Hibiscus flower, which is a frequent destination for hummingbirds, butterflies, and dragonflies to collect nectar during the blooming period, fascinates those who see it with its color. KitchenAid, which managed to carry this into its products, added Hibiscus as the Color of the Year to its collection.

KitchenAid, which has been using the color and tones of pink in its designs since 2017, has most recently placed Hibiscus in a position identified with the brand. KitchenAid, collaborated with renowned creative director and designer, Marta Del Rio to create and apply the new color. KitchenAid will be organizing an event to celebrate Hibiscus, Color of the Year, with the participation of some of the New York-based fashion brands.

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