Fashion - Editorial
Top Luxury Jewelry Brands
Fashion - Editorial
by Beren Dere
Although the top luxury jewelry brands did not determine the trends at that time, luxury is a concept that dates back to the existence of humanity. While a vast segment of the society worked to maintain their lives, a minority of them continued their lives in luxury. This can be seen in archaeological excavations. In an uncovered city, jugs and simple utensils are unearthed in many homes, while archaeologists can find jewelry that is proof of luxury in just a few homes.
These lifestyles, which have been separated by very sharp lines for many years, centuries and even millennia, are now intertwined. Luxury vehicles, luxury houses, luxury fashion, or luxury jewelry are part of our daily lives. We can see the stores of the top luxury jewelry brands on the street where we go from work to home. Now the most famous jewelry brands are trying to keep their product range as wide as possible. Of course, the high jewelry segment, which still appears unattainable to many of us, is the expertise of the world's top luxury jewelry brands. However, although a diamond ring is still a luxury jewel, it is more accessible than before.
The top luxury jewelry brands have expanded their product range since they realized they needed to appeal to a wider audience. It is no longer a dream to enter a world-famous jewelry brand's store and buy luxury jewelry decorated with precious stones for your spouse or lover. The fact that many top luxury jewelry brands have expanded their product ranges is a challenge for brands' design teams, but the freedom of choice for customers.
However, of course, the high jewel continues to maintain its grandeur. Necklaces, where even a single precious stone is expensive than a luxury car, are waiting in the crates for multi-millionaires or billionaires as the most exclusive designs of luxury jewelry brands. The top luxury jewelry brands are fighting each other in every segment. From the wedding ring of the couple to the necklace of a celebrity walking on the red carpet, and even to the unique pieces used by the royal families, all kinds of luxury jewelry are part of the unique collections of top luxury jewelry brands.
Jewelry is one of the products where the quality of craftsmanship is felt at the highest level. It is the result of combining quality materials with designers' unique ideas by the craftsmanship that requires the highest level of attention and talent. Each piece produced by the best jewelry brands is unique with its original features. What makes a brand high quality is that it produces all its products with the utmost care and attention, from the lowest price tagged product in its store to the most expensive one.
The top jewelry brands are distinguished by their collections, histories, store concepts, and uniqueness. We have listed some of the top jewelry brands for you. Let's stop remembering our loved ones only on birthdays and Valentine Day, let's make every day special.
Chopard was founded in 1860 by Louis-Ulysse Chopard in Sonvilier. Specializing in the production of pocket-watches and chronometers, Chopard continued to manufacture in the Sonvilier region in the Jura region, home to many Swiss watchmakers, until 1937.
After Louis-Ulysse's son Paul-Louis Chopard took over the company, he decided to move Chopard to Geneva in 1937. This decision indirectly became the first step to be one of the top jewelry brands. Geneva was internationally renowned as the capital of Haute Horlogerie, and being there has enabled Chopard to establish closer relationships with customers from all around the world.
Karl Scheufele III, a third-generation member of a German watchmaking and jewelry dynasty, planned to expand his family business by acquiring a Genova-based Swiss watchmaker. On a business trip to Switzerland, he met Paul-André Chopard and acquired Chopard.
Founded in 1904 by Karl Scheufele I in Pforzheim, Germany, the company had expertise in jewelry as well as watchmaking. Karl Scheufele III and his wife Karin focused on maintaining and furthering family traditions in both watchmaking and jewelry. In 1974, they decided to combine their expertise in watchmaking and jewelry to produce Swiss-made wristwatches which decorated with precious stones, and Chopard built a new production facility in Geneva-Meyrin.
In 1976, Chopard created the first Happy Diamonds watch, which allowed the brand to begin its association with diamonds. This patented design has become one of Chopard's symbols.
Since the early 1980s, Karl and Karin's children, Caroline and Karl-Friedrich, have taken an active role in the company and heralded the beginning of Chopard Jewelry. Adorned with diamonds and colorful precious stones created by Caroline Scheufele, the Happy Clown became the mascot of the brand and Chopard made its first step into the world of luxury jewelry.
In 1983, Chopard started to establish its exclusive boutique network and opened its first stand-alone boutique in Hong Kong. In 1986, it opened its first store in Europe in Geneva. Chopard was one of the first brands to launch this initiative among luxury jewelry brands.
After becoming an official partner of the Cannes Film Festival, in 1998, the Festival President asked Caroline Scheufele to redesign the Palme d'Or trophy. This collaboration inspired the Chopard, a luxury jewelry brand, and the Haute Joaillerie Red Carpet collection, launched in 2007, is the result of this inspiration.
Luxury watch brand Chopard has been producing luxury jewelry for a shorter time period compared to other luxury jewelry brands, but with its unique designs, Chopard has become one of the top luxury jewelry brands.
Happy Diamonds is still the brand's signature as Chopard's flagship collection. With the motto, "Diamonds are happy when they are set free!" Happy Diamonds products have been popular since 1976 when the concept was designed. In addition to Happy Diamonds, Chopard offers five different luxury jewelry collections. Chopard collections redefine luxury with each product made with the highest quality precious stones and metals. The utmost care in the production of Chopard jewelry gives them their souls.
Chopard has raised the bar every year with its high jewelry collections. Chopard, one of the first brands that come to mind when it comes to high jewelry, introduced the Red Carpet Haute Joaillerie Collection, dedicated to the Cannes Film Festival. The unique designs in the high jewelry collections were highly appreciated, and Chopard decided to renew this collection every year.
Every single piece from the Chopard high jewelry collection is unique. These unique jewelry, which adorns necks and wrists of even a small section of the world's most famous and wealthy people, are enough to make Chopard one of the best luxury jewelry brands.
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