Interview with Emilio Moretto, Founder and CEO of Moretto, about Innovative Moretto Corkscrew

Lifestyle - Interview

by Mehmet Kaplan

Founded in 2007, Moretto is a wine accessories brand which offers only 'designed and produced in Italy' products. While starting to design Moretto Corkscrew, Emilio Moretto decided to combine culture, beauty, functionality, and design in one product. And Emilio created contemporary designed Moretto Corkscrew to make 'opening a bottle of wine' more elegant and easier. I talked to Emilio Moretto, Founder and CEO of Moretto, about Innovative Moretto Corkscrew

Emilio, before start to talking about Moretto Italia, could you tell us about yourself?

My career has started in the sector of finance as a consultant, then I achieved the specialization towards the business sector (subsidized credit with public contributions)

Moretto Corkscrew

Why did you decide to design Moretto Corkscrew? What inspired you?

I have always had the passion of the corkscrew especially the old ones (I own a small collection) which I could admire and buy when I visited the antique markets that are very frequent in our region. Hence the idea to make one of my own and with the help of a friends we started to develop ideas, I wanted a corkscrew different from the others, that was also a piece of furniture, to be seen with curiosity, to showcase on the furniture of the house, and so was born the Moretto corkscrew.

Moretto Corkscrew

Could you tell us about the Moretto Corkscrew?

The Moretto corkscrew is produced in two versions. The CLASSICO model with aluminum structure, various mechanical working inside, is currently present in four colors: Black, Rust, Copper and Titanium, the corkscrew is offered with its tin packaging. The BASE model with ABS plastic structure, cheaper but still well finished and the components are the same as the classic model corkscrew. The colors currently available are: Prosecco Yellow, Black, Carbon, Silver Gray, Lead, Manganese, and Walnut. The packaging is a transparent PVC box.

What are the advantages and responsibilities of being an Italian Brand?

The Italian brand is recognized worldwide for the design and quality of its products, is an excellent opportunity to be increasingly valued especially by new generations.

Moretto Corkscrew

What features of Moretto Corkscrew distinguish it from classic corkscrews?

The originality of the Moretto corkscrew is highlighted on the raised part of the corkscrew structure, which recalls the architecture of the masterpieces of the architect Andrea Palladio, who in the 1500s designed and built famous villas in the Veneto region. In Vicenza, the most famous are the Basilica Palladiana and Villa Capra known as La Rotonda, a destination for many tourists, especially foreigners.

What are the advantages of using Moretto Corkscrew?

The advantages of using the Moretto corkscrew is to have a unique product in the way of extracting the cork from the bottles as well as having a nice design object.

Emilio Moretto, Founder and CEO of Moretto

What does wine mean to you? Is it only business or passion?

The wine for us VENETI is PASSION, a tradition handed down from father to son for several generations, our region the VENETO is a territory especially dedicated to viticulture and the wines produced are all of the excellent quality, among the best known and that have more requests on the foreign market are: AMARONE and PROSECCO.

What do you think about using social media for marketing?

The use of social media is the system that will surely have to be used more in the near future, which is essential to make your company and its products are known throughout the world.

Moretto Corkscrew

How can our readers buy Moretto Italia products? Do you have a worldwide delivery option?

At this moment it is possible to buy the corkscrew on our website www.morettoitalia.it, shipments are made in most of the countries that might be interested. Moreover, for about a year we have a commercial collaboration with "Touch of Modern" CALIFORNIA-USA and periodically we offer our corkscrews.

What is next for you and Moretto Italia?

At this moment we have several ideas in the project, surely some will be successful in the next year.

Thank you Emilio.

For more information, please visit website of Moretto

This interview was conducted in a Question-and-Answer format. The answers were checked for grammar and punctuation and published without any additional editing. Saturday, September 15, 2018. All photos are the property of their respective owners.